Maria Hernandez Email & Phone Number

Bogota, Co

Bogota,D.C., Capital District, Colombia

Planning the Brand Strategies: Antibiotics and Trade portfolio. Accountable for the successful development and delivery of the marketing strategy and tactics to drive performance across the antibiotic’s portfolio, ranging from launches to late life cycle management. “Lead cross functional customer teams to shape the strategy and drive execution around the brands and portfolio; refine based on input from all groups, including customers. Analyze local market, trends and identify commercial opportunities; allocate resources and manage budgets. Develop patient models to inform financial forecasts; provide forecasting and track performance and budget spending. Understand and articulate the customer buying process and develop & execute customer segmentation and targeting. In collaboration with sales and key account, develop strategies for major accounts; track, monitor progress and adjust activities accordingly. Search for new and innovative ways of interacting with the customer; leverage digital as part of the interactions with/ offering to the customer. Understand the customers channel preferences and develop and deliver innovative programs and services in line with customer needs while maximizing efficiencies Managing Sales Promo Budget of the Brands in charged following ROI of every activity executed. Executing relational activities with KOLs for developing long-lasting Relations and understand market dynamics. In charge of developing and implementing omni channel’s models for the promotion of the portfolio of Antibiotics.

Bogotá D.C. Area, Colombia

Planning the Brand Strategies: Vivera and Neurobión. Aligning efforts according to sales objectives of the company. Execution, monitoring and verification the implementation of the strategies of the Brand Plan assuring efficiency and effectivity for accomplish the budget. Developing forecast of sales according with the market in consideration. Managing Sales Promo Budget of the Brands in charged following ROI of every activity executed. Executing relational activities with KOLs for developing long-lasting Relations and understand market dynamics.Achievements:• Positioning Vivera as 2nd probiotic most prescribed in Colombian Market.• Creation and formation of the New Team of Vivera Speakers. Brand Developer of Vivera: Delivering OP of the Brand Plan( Net Sales Growth, Product Contribution after Sales Promotion, Market Share Target, Contributing the managing of the Brand performance. E.g.. Following of the implementation of the Regional tool box, love brand tracker. Developing Regional Master Plan of Vivera Brand including the consolidation of the feedback of different countries of the Regional Material delivered.Achievements:• Creating Regional Brand Plan of Vivera for: Colombia, Chile, Ecuador, Perú and México.

Venezuela

*Portfolio strategy, pruning and structure.*Identifying project ideas and/or products through market research, trends and customers or consumers needs.*Technical, financial and commercial project viability assessment of new products, business models and acquisitions.*Process launch leadership of a new product aligning areas involved in the process (Finances, Regulatory Affairs, Production, Supply, Shopping, External Manufacturing, Medical Director, etc.).*Support Marketing and Sales areas in defining positioning, segmentation and price strategies for a new product.*Implementation of regional and global projects in the subsidiary Venezuela.*Project planning and performance indicators definition and follow up.*Leads Integrated Launch Readiness Review (ILR) Program and associated documentation, including follow-up to ensure rigorous assessment and monitoring of a product's readiness for launch* Engages with the respective division and functions, proactively identifying and prioritizing critical activities and solutions for launch related gaps to ensure launch success* Provides strategic and operational guidance to ensure optimal development of product strategies and launch* Ensures continuous refinement and implementation of the Company's launch excellence model and our internal commercial capabilities to enable best-in-class product launches* Works collectively with a wide range of internal and external stakeholders and establishes relationships with therapeutic teams to further embed and drive launch excellence capabilities* Manages knowledge transfer and best practice utilization to impact the launch success

Caracas

- In charged Marketing Management of Gastro - Pediatric Portfolio composed by Enterogermina and Enterolyte -Adapting Regional Campaign to Venezuelan needs and legal Requirements- Overcoming of believes about mature products growths.Reaching up to 38% growth after seven years launch.- Designed special POS Campaign in order of increasing customers uptake beyond parents.- Empowerment of pharmacists for optimal management of the consulting patients by given outstanding training with University recognition.- Creating strategic alliances with Medical Societies.-Seeding of New Generation of KOL´s allowing a maintenance, renovation and replication of the knowledge.-Creating special Education Program for Interns and Hospital Doctors in order of Medical update.

Caracas

-Developing the Marketing Plan of the portfolios in charged: HRT´s, Oral Contraceptives, Antivirals and Bone health.- Overcoming the challenge of being a second brand in MD´s mind through strategies that allow products positioning in the top of mind of the stakeholders.- Defeating the believe of lack of quality of Second Brands by focused on Quality of the products.- Tracking and generating Sales Report by Brand.- Generating Visual Aids for Medical Promotion.- Creating innovative Promotional Material and Educational Materials.

Caracas

Toronto, Canada Area

Marketing Consumer Health Care

Certified In Developed Of Management Skills, Business Administration And Management, General

Marketing Mangement Program, Marketing/Marketing Management, General

Course, English As A Second Language

Bachelor Of Pharmacy (B.Pharm.), Specialty General Microbiology