- Academic writing and research work on various topics including digital marketing, human resource management, innovation and strategy, business communication and leadership.- Proofreading and editing of academic research material.- Designing conceptual models for case studies as well as for adding to the body of knowledge on the subject matter.

- Managed social media content for the brand according to the latest trends and upcoming events.- Organized the social media seasonal campaigns by creating, editing and share engaging content regularly (such as photos, catalogue, videos and news)- Helped in developing the brand's reputation and maintaining a stable online presence.

- Responsible for coordination between Head of Department and other faculty members and students.- Responsible for coordination and communication between professors and students.- Substitute teacher for methods in Business Research. - Maintaining the track record of the research progress of the Mphil and PhD scholars.- Active support and participation in administrative affairs. - Role in planning of the courses, their layouts and related projects and assignments.

Writing fresh content for magazine articles including variety of topics like business, sports and current affairs.Editing and proofreading articles.