Using social media marketing tools to create and maintain the company’s brandWorking with marketing professionals to develop social media marketing campaignsInteracting with customers and other stakeholders via the company’s social media accountsAnalyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvementsResearching social media trends and informing management of changes that are relevant to the company’s marketing activitiesResponsible for managing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and etcUsing social media marketing tools to create and maintain the company’s brand

• Creating a Marketing Calendar on a weekly basis. • Develops engaging & creative content.• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals• Manages social media team members, including copywriters and other content creators• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages