Maria Inês Abrantes Email and Phone Number

Creation, revision and shipping of marketing and merchandising materials. Website and online store maintenance. Social Media (Facebook, Instagram, LinkedIn and YouTube) management. Organization of events (congresses, workshops and trainings). Decoration of points of sale. Support to the sales team.

Revision of marketing materials, update of website. Participating in events such as Congresses and Fairs.

Working with clients pursuing Customer Engagement Strategies and Customer Experience through Digital Transformation. Focus on the success of clients through digital and optimisation processes. Accountable for setting up digital campaigns as well e-mail marketing campaigns.

Negotiation and price approval with the headquarters in Italy for different models. Margin approvals. Range setting for Fiat, Alfa Romeo, Lancia and Abarth vehicles. Car configurations management. Price and optional charging in the system. Analysis of the market and main competitors for each segment. Documentation for Dealer support (price tables, product information sheets and any other relevant information regarding changes in the optional and product range).

Digital campaigns approvals: SEO, Google Ads, Google AdWords, Facebook, Facebook Ads and Youtube. Websites and landing pages updating for 4 brands: Fiat, Alfa Romeo, Lancia and Abarth. Catalogues revison. Setting of marketing material to be produced. Marketing materials sent to dealer network.

Support to the launch of new models and versions. Analysis of the automobile market and main competitors. Price approval for base vehicles and options for different models. Support in organizing brand events and launching advertising campaigns. Online content management (websites and Facebook).

Support to Cepade Programs managers – Universidad Politécnica de Madrid. Information sending to candidates about master and PHD programs. Register and examination enrollment management. Creation of statistic data about information requests.

Support to Commercial and Marketing Departments. Designing of different presentations for potential clients and searching for new clients. Translation of documents from Spanish into Portuguese.

Daily tracking of the national and international logistic process of BMW and MINI vehicles. Invoicing control process of BMW and MINI and planning control of dealers’ targets. Updating and maintenance of database concerning the product data (equipment and prices). Support to the dealers concerning the use of order systems and doubts about vehicles’ equipment.

Support to ETMS - Electronic Territory Management System Technicians, link between sales force and the company. Monthly Sales Analysis, assigning monthly sales forecasts, data input in the planning medical call informatics program.