Maria Jiang Email & Phone Number

San Francisco, California, United States

San Francisco, California, Us

Upwork is the world's largest work marketplace that has pioneered a better way of working by connecting businesses with independent talent from across the globe. We connect a robust and growing community of 20M+ highly skilled, diverse freelancers across 180+ countries with companies of all sizes and help them find great work while enabling them to have full control over when, where and how they work. Upwork is trusted by leading brands and startups and serves more than 50% of the Fortune 500.I'm currently supporting a team of product and solution marketers focused on go-to-market strategy and execution for Upwork's enterprise clients.

Munich, Bavaria, De

Advisor and consultant on the product marketing team at Personio, a $8.5B Series E SaaS company based in Europe serving 10,000+ businesses. Led GTM strategy and planning for a new product that supports Personio's mission in giving HR teams time back to focus on what really matters: people.

Menlo Park, Ca, Us

Meta is in the business of small businesses. More than 200 million businesses use Meta apps to create virtual storefronts and reach customers. As a B2B product marketing leader, I focused on business messaging products that help businesses better connect with their customers. Specifically, I supported Meta Business Suite which brings multiple communications channels (Messenger, WhatsApp & Instagram) into a single platform. Served as a product marketing leader on a cross-functional team to drive business impact via the full product development lifecycle from defining the target market, conducting market research, determining product positioning and messaging, creating the GTM strategy, designing product testing to prove product-market fit and assess product readiness all the way to product launch and adoption. Successfully led growth of business messaging products and partnered closely with product management, engineering, data science, research, sales, marketing, PR, policy/legal, and design to make it happen.

San Francisco, Ca, Us

As the Head of PMM for AIOps / Event Intelligence, the company's fastest-growing product that operated as a standalone business unit, I led a team responsible for product strategy and GTM planning & execution to deliver $XXM in sales pipeline. I led market research to crystalize our product vision and provided customer/market insights to influence and create our product roadmap. I worked closely with a cross-functional team to execute on GTM activities including designing a multi-touch campaign across email and in-product messaging, speaking at webinars / analyst briefings / conferences, and launching new features. I also analyzed sales pipeline numbers to better understand where we were losing deals and how we could improve GTM motions across sales & marketing to achieve double-digit growth in ARR.I also had the opportunity to author a new corporate deck to introduce PagerDuty and highlight our platform differentiators. I supported the global rollout of the sales enablement program to certify all sellers with the new sales pitch decks.

San Francisco, California, Us

Served as the interim lead PMM for Sales Cloud Einstein and Inbox; owned product messaging & positioning and developed product assets to introduce and educate the market on our product offering. Some of my projects include rebuilding the first call sales pitch deck, developing a new product demo video, and arming the sales team with competitive intelligence and customer win stories for key deals.

San Mateo, California, Us

I led the marketing team at Solvvy, an AI startup in customer experience (Series A) that had a successful exit through an acquisition by Zoom. I wore multiple hats to lead the growth strategy including product marketing (messaging & positioning, product releases, sales enablement, competitive analysis, pricing & packaging); demand generation (email, digital, direct mail, webinar/field marketing); partner marketing; and communications (content, social media, public relations, analyst relations). Solvvy was recognized as a Gartner Cool Vendor and is a G2 Momentum Leader and Top Software award winner during my tenure.Reporting to the COO, my scope was wide across all aspects of marketing, which helped me realize that product marketing is where my heart lies.

San Francisco, Ca, Us

I led product marketing at Inkling, a Series E startup backed by Sequoia. I built and managed a team of PMMs in delivering GTM strategy, competitive analysis, messaging & positioning, product roadmap research & prioritization, new product launch, and sales enablement efforts across our products. Reported to CPO. Inkling was acquired by Marlin Equity Partners, a PE firm with $7.6B in capital, in Feb 2018.

San Francisco, California, Us

I built and led Zendesk's first-ever customer marketing function, conducting quantitative analysis of our internal customer data coupled with external market research to identify new growth opportunities and define target customer segments. I also oversaw the global customer advocacy & reference program and worked with top customers to develop their success stories with Zendesk which were amplified through various channels across sales & marketing, growth, product, and customer success. I got the startup itch while at Zendesk and took the risk to try my hand at startups.

My team and I advised C-level executives and leaders in the high-tech industry on GTM strategy and customer experience initiatives within the Strategy & Operations practice of Deloitte Consulting. Clients served include: Cisco, HP, Avaya, and Intuit.While advising clients was rewarding at times, I wanted to become a builder and have more skin in the game for when strategies that looked great on slides didn't actually pan out.

Cupertino, California, Us

I helped bridge the gap between the digital channels, Apple Online/Apple Store app, and Apple Retail Stores on the Multichannel Retail team to transform the buy online, pickup in-store customer experience.

Paris, Fr

I advised C-level executives and leaders in the telecom industry on improving initiatives across customer experience/service/support. Clients served include: AT&T, Verizon, T-Mobile, Cricket Wireless, Vonage, and Bahamas Telecom.

Burbank, Ca, Us

I designed, launched and optimized digital campaigns for Warner Bros Pictures in order to drive box office sales for its new feature films.

Master Of Business Administration (Mba), Concentration In Strategy And Marketing

Bachelor Of Arts (B.A.), Media Studies