Maria João Bugarin

Maria João Bugarin Email and Phone Number

Marketing Management | Strategy | FMCG | Project Management | Professor @ Bam&Boo
Maria João Bugarin's Location
Lisbon, Lisbon, Portugal, Portugal
About Maria João Bugarin

Experienced Marketeer on FMCG. Specialist on Strategic Marketing Planning and Implementation. Solid experience on cross-functional team work. High autonomy & Results driven. Interested on Strategic Marketing Management brand and service wise, namelly on Culture, Education segments.

Maria João Bugarin's Current Company Details
Bam&Boo

Bam&Boo

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Marketing Management | Strategy | FMCG | Project Management | Professor
Maria João Bugarin Work Experience Details
  • Bam&Boo
    Digital Community Manager
    Bam&Boo Jun 2022 - Present
    Responsible for Influencers & KOLs partnerships management. Permanet sourcing and interaction activation plan development. Key achievements: creation of consistent and loyal community.
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  • Jccoimbra Distribuição
    Marketing Manager
    Jccoimbra Distribuição Sep 2020 - Apr 2022
    Lisbon, Lisbon, Portugal
    Direct report to GM. Vianeza strategy leader. Responsible for Repositioning and Relaunch; Trade Activation promo plan; Sales Forecast & Stock Management; Budget & P&L control. .Key Achievements: Launch implemented from August 2021: pack, ATL & BTL & Digital communication, trade promo activation.
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  • Purcen
    Marketing Coordinator
    Purcen May 2010 - 2020
    Lisbon, Portugal
    Direct Report to GM. Responsible for Vianeza (mayonneise brand) and Partner's Brands (Isostar | Plamer's | Bonne Mamman) management. Areas of responsability: Communication & Promo Plan; Sales Forecast & Stock Management; Budget & P&L; Innovation. Key achievements: Development and Launch of Massas Vianeza range reaching 90% modern trade distribution in 3 months; Vianeza Gross Margin +2pp growth in 2019; Palmer's strategic relaunch in 2017 for +90% Sales in 2018.
  • Danone Dairy
    Senior Brand Manager
    Danone Dairy Jun 2003 - Aug 2009
    Lisbon, Lisbon, Portugal
    Brand Strategic Planning; Marketing Plan Definition & Implementation; Budget Control; Market Share, Volume & Margin management for Corpos Danone (April 06 to Aug 09) and Activia (Jun 03 to Mar 06).Functional team management with direct hierarquichal report. Member of Transversal Projects: Sales Forecast; Horeca activation program; Social responsability team.Key Achievments: Activia rebranding and Comunnication Strategy with +30% sales uplift.
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  • Reckitt
    Senior Brand Manager
    Reckitt Feb 2002 - Jun 2003
    Lisbon, Lisbon, Portugal
    Responsible for Development and Implementation of Calgonit & Calgon Strategic Plan.
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  • Bacardi
    Brand Manager
    Bacardi Jul 1997 - Jan 2002
    Lisbon, Lisbon, Portugal
    Responsible for Development and Implementation of White Spitits & Jack Daniel's Strategic Plan.
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Maria João Bugarin Skills

Brand Management Fmcg Marketing Strategy Strategic Planning

Maria João Bugarin Education Details

Frequently Asked Questions about Maria João Bugarin

What company does Maria João Bugarin work for?

Maria João Bugarin works for Bam&boo

What is Maria João Bugarin's role at the current company?

Maria João Bugarin's current role is Marketing Management | Strategy | FMCG | Project Management | Professor.

What schools did Maria João Bugarin attend?

Maria João Bugarin attended Universidade Católica Portuguesa, Iseg - Lisbon School Of Economics & Management, Edinburgh Napier University, Liceu Maria Amália Vaz De Carvalho.

What skills is Maria João Bugarin known for?

Maria João Bugarin has skills like Brand Management, Fmcg, Marketing Strategy, Strategic Planning.

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