Maria Kosma Email & Phone Number

Greece

Ensuring all Digital Communication is aligned with Brand image and Commercial strategy by creating clear briefs for agencies and monitoring the quality of deliverables.Project Management- Cooperating with agencies, internal and external partners to plan, execute and report on performance of various digital communication campaigns for product launches and store openings. Social Media Marketing- Coordinating agencies, internal teams and external partners to plan and execute content strategy and advertising campaigns to ensure a positive brand image and drive sales.Influencer Marketing- Team-up with PR agency to identify, recruit and foster relationships with celebrities, creators, and advocates and ensure maximum EMV.Email Marketing- Communicate brand and promotional messages to the appropriate audience. Maintaining open rates and click through rates above industry standards. Website content- Ensuring the brand website remains user-friendly and up-to-date.

Athens, Attiki, Greece

Social Media Management and Community Management (Facebook, Instagram, Tik tok) - Maintaining a positive brand image, ensuring customer inquiries are answered properly and driving traffic to eshop and physical stores.Online Marketing- Create, monitor and optimize Facebook and Instagram ad campaigns in cooperation with performance agency. Influencer marketing: Identify and liaise with relevant influencers, negotiating fair rates for content, briefing and ensuring the relevant agreements are in place.Reporting on Social Media Performance on a monthly basis

Social Media Management (Facebook, Instagram) – Building social calendar to grow audience, organic reach and engagement. Monitoring Facebook & Instagram Ad campaigns in cooperation with performance agency.Content Strategy- Building content strategy in cooperation with Marketing Manager and Ecommerce Manager. managing a team of graphic designers and fashion editors to create content for Social Media, Newsletters, Youtube, Website and AdvertorialsEmail Marketing- Boosted the Open rate of an email list of 120.000 subscribers from 6,7% to 10,4% with strong subject lines and personalised content. Reporting on the effectiveness of campaigns on a weekly basis and optimising content strategy to improve channel Revenue.Ecommerce Marketing - Manage the implementation of website promotional content and on-site campaigns (banners, pop-ups, etc) to improve Ecommerce Conversion Rate.

Client Service - Handling client demands and briefing the Performance and Creative DptsSocial Media Management (Facebook, Instagram, LinkedIn) – Building social calendar to grow audience, organic reach and engagement. Setting up and optimising Facebook ads in cooperation with Performance Dpt.Content Production- Creative brief, copywriting, image hunting for the design team for Social Media posts, Facebook and Google ads, Website Blogs, Advertorials and Email Marketing campaignsEmail Marketing- Developing and Coordinating the implemention of email marketing strategy.Reporting on digital activities performance on a monthly basis and proposing next steps.

Social Media Accounts and Community Management - Transformed Social Media strategy towards creative content in cooperation with advertising agency with 150% boost in organic reach. Handled community issues in cooperation with Customer Care Dpt ensuring zero escalation to upper Management. Email Marketing- Improved the Email Marketing contribution from 5% to 7,8% of the eshop revenue in cooperation with the Ecommerce Manager by improving subject lines to boost open rates and optimizing content for mobile devices.Curation and Production of content for all digital channels -Cooperating with Operation and Product Department as well as external partners to create content for website blog, youtube channel and Social Media Accounts. Optimized performance of 60 Google my Business locations (coordinated and monitored the initial implementation)Copywriting for website's blog using SEO's best practices.

Greece