Maria La Rocca Email and Phone Number

Specific duties include coordinating the work needed to put digital marketing campaigns into effect for clients; conduct the various action steps involved in digital marketing programs including developing and running targeted digital display, search engine marketing, targeted video, and email marketing campaigns.Communicate with AIM Media sales representatives about the specific campaigns sold to individual clients; requests from clients; and strategic and tactical recommendations for clients to achieve best results. Communicate with and provide assistance to other AIM Media digital fulfillment specialists on other digital marketing campaign strategies and action steps. Produce reports to be provided to clients and for internal needs.

• Promotes mission, vision and values by effectively communicating them to others. Considers mission, vision and values in developing services, standards and practices.• Manages brand images across digital platforms (Social media, web, digital ads).• Manages social media outlets, including Twitter, Facebook, LinkedIn, Instagram GMB and Youtube.• Ongoing development and enhancement of websites, and related micro sites; develops and maintains content for webpage and social media sites.• Assist in generating and releasing media advisories, press releases, and statements and proactively pitch outlets around key issues.• Develops and executes online strategies that include search engine optimization, keyword search, search engine marketing, and social media.• Responsible for social media content (photographs, designs, and video).• Manages social media marketing campaigns and targeted advertisements for a cohesive brand appearance and voice.• Responsible for engaging with online audience, monitoring comments and feedback.• Ensure creative marketing materials undergo regular review and adhere to brand guidelines.• Assists with photo, video, and graphic design as needed. Develop marketing programs and deliver materials to reach customers through various communication methods. • Analyze trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market.•SEO, Adword and Analytic development on websites •Data Entry for product lines • Website testing

• Use interactive Seminars to learn about their projects• Use smartphone or tablet to gather information from the field on inventory, pricing, promotions, and/or traffic• Transfer smartphone or tablet notes to an online survey to transmit the data to Haynes & Company to be validated• Communicate with the Haynes & Company Research Team as needed for questions and data edits• Utilize their web-based Vendor Management System to manage the scheduling of assignments and data submission

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Interact with customers and employees that come into the office • Collaborate with agencies and other vendor partners• Manage payroll through quickbooks

• Receiving a brief, and maybe an outline of footage and/or a shot list, script, or screenplay• Assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer• Inputting uncut rushes and sound, and synchronising and storing them into files on the computer• Digitally cutting files to put together the sequence of the film and deciding what's usable• Creating a 'rough cut' (or assembly edit) of the programme/film and determining the exact cutting for the next and final stages• Reordering and fine-tuning the content to ensure the logical sequencing and smooth running of the film/video.•Create eye catching thumbnails for Youtube •Research new topics for videos

• Meet with clients and take notes of meeting and changes they would like regarding social media platforms • Organize and create efficiencies• Create content for social media platforms • Review voice notes • Perform market research.

• Work on a wide range of projects and media, using various computer software to visualize and develop innovative graphic designs that meet business goals• Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately• Work independently and cooperatively on multiple projects with marketing team, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include five or more simultaneous projects• Examine existing processes, identifying flaws and creating solutions to improve design capabilities• Create landing pages on website

• As Leading Creative and Content Manager my role is to not only manage but create the content that goes out through social media. • Create video creations using Premier Pro and other editing softwares • Use creative copy-write to create a connection between consumer, client and business