- Head the Marketing department: branding, social media, influencers, video production, website, offline activations, partnerships. - Develop strategies to push the beverages Brands (Shai Iced Tea...) in the Moroccan market.- Produce series in collaboration with influencers: Sh**You Should Know (Youtube educational series) and Cut The B.S. (Instagram social series) ... - Collaborate with the Sales Department to increase product Sales through Marketing and Communication strategies.- Oversee and manage the reputation of brands and manage collaborations and partnerships. - Manage day to day operations to ensure the right execution of marketing strategies.- Constantly evaluate operations and performance in order to optimize Marketing strategies.

-Lead digital marketing operations for clients as requested.-Develop and implement social media strategies for clients from different sectors (Masen, Vichy Maroc, Anfaplace...) -Coordinate between the internal teams for an efficient project delivery: social media managers, community managers, graphic designers and traffic managers- Continuous listening on marketing trends in order to answer to clients' requests and provide them with innovative solutions.

-Develop and implement social media strategies for clients from different sectors.-Lead full SEO/SEM auditing for clients and accompany them in executing their SEO/SEM strategies.-Acquire new clients for the agency's services: Social media management - SEO consultancy website development - CRM development.- Manage the marketing team: graphic design - social media management, community management - paid advertising.

- Collaborated with other teams to build marketing strategies to acquire new leads through social media.- Established and headed the Digital Marketing Department to develop and monetize in-house websites.- Hired, trained and managed a team of 7-10 people: content creators, community managers, and graphic designer.- Launched womenhancers.net; an in-house website dedicated to women's well being with the business goal to monetize traffic. - Oversaw mmoking.com; an in-house Gaming website modeled to generate profit through affiliate programs.- Lead the marketing life-cycle for the above websites: from brainstorming, building, execution, to tracking and evaluation.- Developed and updated policies & procedures and designed roadmaps for the team to ensure a smoother work process.- Designed and Implement SEO/SEM strategies, (Achieved more than 20 ranking keywords on Google's 2 first SERPs in 6 months) - Developed and executed Social Media strategies for Organic and Paid reach (Facebook, Instagram, Pinterest, Tumblr, Reddit)- Implemented and optimized monetization strategies through the right channels; Organic traffic, affiliate programs, arbitrage... (started seeing positive ROI in only 6 months)

- Responsible for the planning and implementation of the digital editorial calendar forsocial media of AUI official accounts.- In charge of content creation and community management for social media (FB, IG, TW, Youtube)- Created the Excellence and Identity video series to showcase the university's main values- Launched the" Meet AUI Faculty" video series, "Meet AUI alumni" video series, "AUI Lingo" series, and "This or That" video series. - Increased the Instagram followers by 50% through optimized strategies and lead the Facebook fans to 200K fans.

- Copywriting and translation of website articles, press releases, brochures, speeches... - Work closely with the press attaché to organize press conferences- Coordinate the organization and logistics of internal and external events- Supervise interns/ part time students and Organize the recruitment process.- Inform the community about events occurring in the University.