Maria Patel Email & Phone Number

United States

Digital Product Owner and Digital Program Manager, responsible for developing long-term product roadmap as well as acting as product owner for all Marketing aspects of a new responsive web experience for TD Ameritrade. Successfully spearheaded and planned the launch initiative of over one million clients to multiple digital platforms, ensuring all internal departments understand their role in releases, facilitate communication of release readiness internal and external and managing products already in the market.• Partner with UX, Market Research and Marketing communication teams to implement research findings to plan out successful product launch campaigns.• Manage communication across multiple team members ranging from development to marketing, sales and customer service in order to create the best customer experience possible.• Lead cross functional, working group, and steering committee meetings to communicate project/program requirements, and effectively collaborate & strategize with all relevant stakeholders to ensure timely completion of projects/deliverables while adhering to strict regulatory compliance.• Product Owner for an agile team that develops a responsive website for TD Ameritrade portfolio products.• Collaborate with a multi-location team on a day-to-day basis.• Responsible for developing stories and prioritizing backlog. • Attend all agile ceremonies.

Jersey City, New Jersey

Subject Matter Expert for Digital Marketing on new technology product development for the Institutional business line. Key member and decision maker for core Agile team on all Digital Marketing. Responsible for maximizing ROI on development efforts and for product vision. Act as a technical resource for Teamsite and liaison between different business units and the Digital Marketing team. • Interfaced regularly with technology development managers on all projects and content destined for Web sites.• Managed content requests from business line associates on products/services that need representation on Institutional Web sites.• Maintained and update secure websites.• Published all changes to Web sites, including removal of outdated materials using Quality Control system and various admin tools.• Produced and manage weekly metrics report for website and blog performance.• Built & maintained marketing analytics dashboard that are used as reference point by executives and marketing managers.• Lead B2B global campaign calendar.• Created banners, promos, call outs, images for web sites.• Developed processes/project plans for a more efficient and agile process across the Marketing department.• Strong analytical, project management, problem-solving, verbal/written communication, leadership and multitasking skills.

Web Producer & Email Production CoordinatorResponsible for content and site maintenance, including, the production for existing web products, content updates, creation of new pages and site development. Requirements of the role include being a liaison and subject matter expert between different business units and the Digital Marketing team. Other responsibilities include; graphic production of banners, imagery, social media coverage for events, and promotional web assets. Key functions consist of managing web releases to production, perform business validation of development and QA web production work.Marketing and Client Communications Email Campaign SupportProvided support in targeting email campaign management, Email content procurement, QA/proofreading, design production, and distribution. Responsible for ongoing management of communication procedures and process improvement. Maintained and distributed a calendar of email distributions across groups.• Maintained and update Veo, client portal.• Maintained and update AdvisorClient, end-client web site.• Handled all communication back to business line associates - including obtaining necessary approvals to publish content to Web sites.• Published all changes to Web sites, including removal of outdated materials using Quality Control system and various admin tools.• Reviewed all content proposed by editors and catch any mistakes prior to final decision to publish.• Managed and owned institutional email vendor process, upload/distribution of emails, and ensure template consistency across all email deliverables.• Managed content requests from business line associates on products/services that need representation on Institutional Web sites.• Produced and manage weekly metrics report for email using Eloqua and other metrics reporting tools.

Web Producer responsible for broad level of day-to-day production support across digital functions including content creation, website design, process documentation and online marketing.• Supported implementation of site taxonomy throughout the content production process• Produced web pages within the ASME.org website using custom CMS and pre-existing library of CSS styles.• Collaborated with editorial staff to develop fresh, compelling online content across digital network.• Managed production process for individual content pieces, including developing production schedules and keeping track of the status of deliverables.

TEAM CS LEAD for Clients: Marriott, Marriott Vacation Club International, The Ritz Carlton Club, Ritz Carlton, Sam’s Club, Wyndham, Consumer Union, Dell, MTV, Upromise, Philip Morris• Responsible for implementing timely, high-quality text and HTML email production for leading branded companies in a team-based environment. Ability to work under pressure to meet tight deadlines.• Research and resolve any data or process issues according to client specifications, system limitations and constraints.• Delegate campaign specific projects and objectives to team members• Assist in project planning and development with account teams and client engineers• Created simple processes to expedite work flow and supervise progress of new team members• Ability to work independently managing multiple projects simultaneously in a fast-paced environment while keeping all team members informed

• Responsible for the overall hiring, training, supervision, and discharge of workers. Under my employ, I managed accountants, advertising and public relations professionals, bookkeepers, mechanics and maintenance workers. • To ensure an efficiently run franchise, daily activities included: purchasing supplies, maintaining positive vendor relationships, maintenance of accurate business records, and assisting with miscellaneous requests as needed.

The Web Content Manager's role was to coordinate the creation, maintenance, and functionality of the organization's website. Related areas and skills included: Writing and editing for the web, graphic design and site management, web design, web content management systems, web server administration, and project management. Specifically engaged in the development of World Wide Web applications and distribution of network applications run over the HTTP protocol from a web server to a web browser. Create new content and maintain existing content on the organization's website, and the ability to enhance the organization's websites' functionality, content delivery and presentation, participating in system development life cycle, requirements gathering, development, testing and deployment. Multi task and prioritize according to deadlines.Kept documentation up to date and distribute to all stake holders. Fielded requests from stakeholders and prioritize them within the tasks of the project.