Maria Peracchio

Maria Peracchio Email and Phone Number

(re)Building Brands w/ Research, Creative and Operational Frameworks @ Skaggs
new york, new york, united states
Maria Peracchio's Location
Mill Valley, California, United States, United States
About Maria Peracchio

Brand Marketing Strategist and Business Development leader with a passion for building programs and content that drive results for brands and agencies. Unique skillset merges traditional Sales/CRM/Account Management with brand strategy and storytelling. Work with in-house marketing teams, creative and procurement across advertising, tech, fashion, beauty, accountancy, hospitality, home interiors, food/beverage, auto, and healthcare. Open to new opportunities in Enterprise or Mid-market Sales, Account Development, and Director Roles in tech, emerging creative technologies, and agency space that prioritize team mentality and a growth mindset.

Maria Peracchio's Current Company Details
Skaggs

Skaggs

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(re)Building Brands w/ Research, Creative and Operational Frameworks
new york, new york, united states
Employees:
25
Maria Peracchio Work Experience Details
  • Mpl Consulting
    Founder, Brand Strategy + Creative Consultant
    Mpl Consulting Oct 2013 - Present
    San Francisco/New York
    Clients: Restoration Hardware, Lucky Brand, Morphe (beauty), Beauty Pie, Jaclyn Hill Brands (beauty, lifestyle), Trinity Alps Capital Partners, California Association of CPA's, Wiss (accounting) MPL is a creative consultancy for brand marketing and creative operations. We elevate marketing materials by streamlining core messaging, beautifying marketing materials, and improving process implementation. Our goal is to step in where your agency or in-house marketing/creative operations team has a gap. Our deep experience in developing brand platforms makes us uniquely qualified to interpret client strategy and execute – whether for a 360 campaign or seasonal activation. We can clarify your brand direction or activate it alongside creative services. Our scope includes vendor discovery, estimating to our trusted network and overseeing all aspects of project management. Areas of expertise:• Product and brand positioning• Clarifying tone and voice• Hiring free-lance creatives: content creators, AD's, CD's, production artists, copywriters• Retouching (sourcing, markups)• CGI (sourcing and project mgt)• Animation/Video/Motion• Photography sourcing• Creative operations and process improvement• Determine and write scopes of work, creative briefs, project estimates• Project Management• Ink on paper• Print Purchasing (digital, sheetfed, web, letterpress, engraving, foil)• Structural design & packaging• Large format and outdoor signage• Strategic sourcing: vendor research, vetting and selection• Cause marketing: selecting, on-boarding and compliance w/ non-profit partners In today’s creative industry, we are tasked with making miracles happen. There’s rarely time to reflect, let alone consider another way to produce that project. We seek to insert our expertise, adding process, creativity and accountability
  • Skaggs
    Brand Strategist
    Skaggs Jun 2021 - Present
  • Ciel Creative Space
    Director Of Growth (Consulting)
    Ciel Creative Space Sep 2022 - Present
    Berkeley, California, United States
    Ciel is a collection of creative spaces spanning 50,000 square feet in Berkeley, CA, just 20 minutes from San Francisco. We are home to productions across film, photography, and events spanning corporate to cultural. We offer studio rentals, unique event spaces, and coworking in fashion, art, music and tech industries. Ciel is a creative hub in the Bay Area bringing together people many industries, disciplines, and backgrounds to produce culturally shifting, commercial-winning campaigns and experiences. Message me for a cup of coffee and a tour.
  • Steelworks
    Director Of Business Development
    Steelworks Jun 2018 - Mar 2022
    San Francisco
    Identify new business opportunities for creative production studio specializing in retouching, Computer Generated Imagery (CGI) and 2D/3D animation. Responsible for pipeline growth, industry segmentation, and revenue. Consult on sales and marketing strategies, digital content and credential decks and CRM buildout
  • Zealmark
    Account Director
    Zealmark Jan 2014 - Sep 2019
    San Francisco
    Zealmark brands for startups. We are a Silicon Valley based marketing and branding agency with a proprietary formula for branding at high speeds. What to expect? Zealmark employs a 6-8 week structured algorithm for discovering your companies true "brand essence." We "quiet the noise" of perceptions around your product/service and hone in on the singular message descriptive of your unique position within the marketplace. This message is powerful. It serves as a filter for all future decisions within your organization - from product development to corporate culture to customer interaction and engagement.From here, Zealmark is available to help craft product messaging, brand positioning, naming, conceptual and event marketing, proposals/decks and sales materials, design and logo development, brand identity, marketing collateral and production.What we won't deliver? Cumbersome 200 page decks, clunky PowerPoint presentations reiterating the same slides and thesis, generic marketing messaging, wordsmithing...What we hope to achieve? A thoughtful brand essence, positioning and visual identity that your organization can sink it's teeth into. Our partners and clients are some of Silicon Valley's most successful startups and venture capital funds Lightspeed Ventures, Mayfield, Gigya, Click Security, MapR, Nutanix, Bloomreach...
  • Gravity Branding
    Account Director/Business Development
    Gravity Branding Dec 2012 - Dec 2013
    San Francisco Bay Area
    Responsible for all aspects of new business development including client identification and acquisition, attending networking events and building strategic partnerships with venture capital firms and industry influencers. I worked directly with CMO's, CEO's and VP Marketing's to identify scope of work and negotiate budgets and timelines. Internally, I managed Gravity Branding staff including partners, graphic designers, content managers, account managers and strategists time to ensure deliverables were achieved and met client's expectations. Ultimately responsible for success of all Gravity Branding's brand engagements to ensure happy clients and repeat business.
  • Digital Color Concepts
    Director Of Busines Develepment
    Digital Color Concepts Sep 2007 - Jul 2012
    DCC is a retouching, print and premedia company based on NYC. I build relationships with marketing, design and corporate communications departments to deliver premium visual arts services. With a focus on fashion and luxury goods markets, clients include Ann Taylor, Coach, Tommy Hilfiger, Nine West, Kenneth Cole, Harry Winston and Louis Vuitton. A key goal is to meet creatives, marketers, merchandisers and procurement in each company to understand their aesthetic and financial goals for each project.
  • Appleton Coated
    Director Enduser Sales, Nyc
    Appleton Coated Feb 2003 - Sep 2007
    Enduser, Creative, Merchant and Printer sales with 360 approach to closing large volume coated and uncoated paper tonnage in New York City marketplace
  • Sappi Fine Paper
    Enduser Sales Specialist, Chicago
    Sappi Fine Paper 1998 - 2002
    Creative specification Sales focused on ad agency, design firm and end user high volume coated paper tonnage

Maria Peracchio Education Details

Frequently Asked Questions about Maria Peracchio

What company does Maria Peracchio work for?

Maria Peracchio works for Skaggs

What is Maria Peracchio's role at the current company?

Maria Peracchio's current role is (re)Building Brands w/ Research, Creative and Operational Frameworks.

What schools did Maria Peracchio attend?

Maria Peracchio attended Miami University, St. Ursula Academy.

Who are Maria Peracchio's colleagues?

Maria Peracchio's colleagues are Shelley Larey, Jessica Phillips, Chris Norton, Dee Olson, Chege Mwangi, Susan Needles, John Fisher.

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