Maria Piazza Email & Phone Number

California, United States

Orange County, California, United States

Member of the Southern California chapter of the Private Directors Association.

Sunnyvale, California, United States

Established Portfolio Marketing Function to create marketing strategic plans, budget, product launches and message development for the da Vinci portfolio, increasing awareness and utilization through digital marketing and sales enablement, an omni-channel approach.

Cambridge, Massachusetts, United States

Led the cross P&L Informatics Portfolio investment strategy, prioritized development by translating marketing strategy to product level priorities to identify new solutions. Developed end-to-end portfolio plan from new market opportunity assessments for successful go-to-market execution.

Pleasanton, California, United States

Drove product and business strategy for business unit, leading team of 14 senior marketers. Led portfolio planning, product lifecycle, go-to-market strategies, and cybersecurity vulnerability disclosures (CVD) for Healthcare IT / Radiology Informatics market.

Tustin, California, United States

Led professional product and clinical marketers, developed, and executed strategic marketing programs and processes that enabled strategic direction for business. Focused on aligned product pricing, sales enablement, messaging, targeting, demand generation and content.

Aliso Viejo, CA

Established globally dispersed organization of 25 professional advertising, promotion, communications and creative leaders to focus strategies for GE Life Sciences Businesses.

Aliso Viejo, CA

Led business strategy and investment prioritization within a highly innovative and dynamic invitro diagnostics, genomic & anatomic pathology service for the Oncology market.

Aliso Viejo, CA

Led team to create demand generation strategies to position Clarient acquired brand with a unique value proposition in the Oncology Market.

Waukesha, WI

Led corporate initiatives including Healthymagination, managing a portfolio of products by collaborating across GEHCs Business P&Ls; initiatives include establishing marketing framework, common vocabulary, messaging and venture programs structure.

Waukesha, WI

Developed market awareness, content strategy and launch plans positioning NPIs with unique value propositions for portfolio displaying clear competitive advantages in Oncology, Cardiovascular, Vascular, Neurology, Musculoskeletal, Abdominal Imaging and Women’s Health Markets.

Charlottesville, Virginia Area

GE Digital (formally GE Fanuc Automation), led marketing integration activities for multiple acquired organizations and brands, more than doubling revenues and offering for the Embedded Business. Deployed fully integrated marketing plans and website in 4 months.

Charlottesville, Virginia Area

GE Digital (formally GE Fanuc Automation), developed and coached cross-functional team on Primary Marketing Research (VOC) Process, Commercialization process and business realignment.

Charlottesville, Virginia Area

GE Digital (formally GE Fanuc Automation), led Automation Equipment Business product marketing direction and strategy as direct leader to field based commercial specialist team for the Industrial Automation Industry.

Richmond, Virginia Area

Responsible for Product Management and Marketing for the US operations of world leading Germany-Based Terminal Block and Wiring Terminations Corporation. Provided direct leadership to team focused on development and execution of direct customer and channel marketing programs, demand generation, product management, website content, demand generation.

Detmold, Germany

Led international market launch of new venture networked terminal block stations (I/O) product. Developed global marketing plan, advertising development, literature, sales tools, web design, demos and launch event.

Mba, Marketing And Organizational Development

Bsee, Electrical And Computer Engineering

Advanced Marketing Development Course, Marketing

Marketing strategy techniques and tools incorporating principles from Big Picture Partners and University of Michigan.

Manager Development Course, Executive Education

Preparation for select high potential managers for the challenges of leadership in a global, cross-functional business environment.

Ge Healthcare Xcellerate Leadership, Executive Education

2-Year program including real business challenge global project for the development of Select Top Talent employee's leadership skills.

Black Belt

Methodology used to improve business processes by utilizing statistical analysis.

Technical Sales Program (Tsp)

Comprehensive program of coursework in sales, marketing and leadership skills.