• Created and designed a new brand, logo and Social media page.• Planned and executed a digital marketing plan for the launching of the brand.• Designed and planned social media content and marketing strategy.• Designed and executed bespoke and personalized party articles.

• Planned and executed a rigorous marketing plan with both attentions to detail and accuracy• Used a range of people management techniques to plan and execute high-profile events, seminars and conferences • Supported the end-to-end implementation of worksite marketing initiatives and mass marketing projects • Enriched the external marketing communications strategy and improved brand image by innovating content quality • Leveraged and utilised existing media connections to cultivate new trust-based business partnerships • Quality assured sensitive messages in publications and client facing articles• Managed the financial expenditure budget, reviewed budget utilisation and introduced cost control concepts • Supervised staff within the marketing and communications department, covering both operations and projects • Provided regular feedback to direct reports, to facilitate professional growth and career development

• Successfully launched the first insurance online sales platform for brokers • Planned, developed, implemented and monitored strategic marketing campaigns from inception to completion• Tailored marketing campaigns to meet both short and long-term business goals• Implemented new benchmarks to set quality standards to measure marketing performance• Developed business relationships with advertising agencies, media companies and the chambers of commerce • Improved client facing communication campaigns and enriched content to uplift client engagement• Delivered and managed newsletters, business reports and internal campaigns (Endomarketing)• Maintained an open communication culture within the team and encouraged team members to raise risks and concerns • Collaborated with cross-functional teams to help achieve shared organizational level goals

Participated in the development of the marketing plan to strategically organize the pricing structure and marketing budget of the division.