Malu Ribeiro Email & Phone Number

Araxá, Minas Gerais, Brazil

• Manage general social media campaigns including paid and organic content• Analyse and optimise target adverts across social platforms focused on specific audiences• Manage internal staff to ensure marketing plans implementation across all marketing demands while adhering to schedule and budget• Drive public awareness activities in line with strategic directions to deliver and grow social media channels and website with a focus on growing engagement, community and brand value.• Graphic design creation• Responsible for the company’s social media channels and website• Develop and execute social media strategies• Manage traffic, campaign optimization, pixel installation, creation of Business manager and ad account, strategy to leverage the brand, development of new types of campaigns for scale, lead capture, analysis of campaign metrics, weekly reports.

Gold Coast, Queensland, Australia

Develop layoutsAssist in adding content to the websiteAssist with face-to-face events

Gold Coast, Queensland, Australia

• Design the company’s marketing strategic plans from social media management to post scheduling• Organise events, including the designs and further necessary merchandising demands across on and offline media

• Develop the marketing department of a group with four branches operating in the shoes & clothing sector operating for over 35 years in the market• Analyse the KPIs and further related metrics to design sales increase strategies as per the characteristics of each branch stock• Develop and execute any required training sessions with the sales teams in close collaboration with the marketing department• Conduct market research and develop the audience personas based on the results of the research with a register of more than 30 thousand clients• Assist and supervise the development of e-commerce encompassing over one thousand products• Design the company’s annual planning, including required strategies to increase sales according to the market trends for each year

• Design the complete branding of an online lingerie company, including the brand’s concept, web layout and packaging • Plan and execute the company’s photographic catalogue • Create a marketing calendar and pass it throughout the business• Manage general social media campaigns, including paid and organic• Script and distribute video content focused on brand image, product and service promotion as we as further ad hoc marketing demands

• Manage the internal staff and ensure marketing plans implementation across all marketing demands, adhering to the pre-established schedule and budget• Drive public awareness activities under strategic directions to deliver and grow social media channels and website• Focus on growing engagement, community and brand value demands across all marketing tasks

• Elaborate on the company’s marketing calendar and ensure it is distributed throughout all involved departments and personnel• Produce social media content including general posts, videos, reels and stories for Instagram• Maintain an active and regular client prospecting calendar• Design and implement the content calendar for social media, including planning and posting

Diploma Of Education, Photography And Digital Imaging

Bachelor'S Degree, Business Administration

This qualification has given me a solid foundation in core business functions including general business administration, accounting.