develops and manufactures LED systems for automotive interior lighting, marine lighting and architainment.

- Established and oversaw operations for Jensens Beds' inaugural partner store in Germany, taking charge of logistics coordination and fostering strategic partnerships to ensure seamless supply chain management.- Spearheaded comprehensive marketing initiatives by engaging with media outlets and interior designers, orchestrating on-site promotional events that significantly bolstered brand visibility and market presence.- Demonstrated adept administrative skills in managing all facets of the sales process, efficiently handling office operations, and successfully executing necessary tasks to streamline workflow and enhance overall efficiency.

- Orchestrated the end-to-end sales process, encompassing customer inquiries, negotiation of sales terms, payment handling, and seamless coordination with relevant departments for efficient order processing.- Effectively managed key accounts for all customers across the expansive DACH region, ensuring personalised attention and fostering strong, lasting relationships to drive customer satisfaction and loyalty.- Directed and supervised global project and event management, demonstrating adept leadership and organisational skills to ensure successful execution and alignment with overarching business objectives.

- Pioneered the launch of a recently inaugurated store for Hilding Anders Group's new brand, Sleepacy, overseeing all aspects of the setup and initial operations.- Played a pivotal role in establishing the Sleep Couch Concept as a flagship product for Sleepacy, assuming full responsibility for sales and marketing activities, cultivating partnerships with businesses and organisations to drive product adoption and brand recognition.- Formulated and executed strategic initiatives to elevate the Sleepacy brand, employing effective sales and marketing approaches that contributed to the brand's promotion and sustained growth in the market.

- Orchestrated seamless coordination of all administrative tasks related to project management and the entire sales process, overseeing activities from the initial offer stage through to delivery.- Effectively cultivated and managed international stakeholder relationships, fostering connections within the Swedish HQ, internationally in Germany, and maintaining strong ties with production plants in both Turkey and Germany. Ensured positive interactions with customers, contributing to overall customer satisfaction and retention.- Played a key role in coordinating and supporting events and trade fairs, managing the CRM and SAP ERP systems with proficiency, and overseeing office operations. These contributions were integral to the successful execution of events and the smooth functioning of office processes.

- Steered sales plans and forecasts as a dedicated store manager overseeing comprehensive strategies for sustained growth and profitability.- Cultivated and strengthened customer relationships while forging new partnerships, leveraging a deep analysis of market behaviour and competitor dynamics to maintain a competitive advantage in the industry.- Formulated robust business and marketing plans, actively promoting sales and business development initiatives, and orchestrating event planning activities to enhance brand visibility and customer engagement.- Took a pivotal role in personnel management by providing training, supervision, and performance reviews. Played a key role in building and nurturing the business from its inception, contributing significantly to its growth and success.

- Collaborated closely with case teams, delivering analysis, insights, and research to enhance the quality of strategic decision-making.- Worked in tandem with experts and databases to provide invaluable industry insights and knowledge to case and topic teams, contributing to a well-informed and comprehensive approach.- Conducted interviews with international companies and industry experts, actively monitored trends, and analysed consumer panel data, ensuring a holistic understanding of market dynamics and facilitating informed decision-making within the organisation.

Offered comprehensive expatriate support services to companies, overseeing all aspects of relocation activities associated with the Munich area.

Managed the end-to-end invoicing process, meticulously processing invoices, scrutinizing receipts and out-payments for accuracy, and efficiently issuing sales invoices.

- Directed key account management for all travel agencies in B2B, overseeing channel sales and providing comprehensive channel training. - Managed travel agency agreements and facilitated the procurement of media to support strategic objectives.