Event Planning & Marketing StrategiesProperty Management & Staff recruting

- Remodeled the company image internally and with vendors/clients by establishing new systems and harmonizing operations. Lead the relocation of the operational office from New York City to Miami Beach.- Produced advertising and promotional materials through websites, brochures, marketing floor plans. Executed press plans to pitch newspapers and magazines and obtained complete media coverage.- Acted as primary liaison between the company and all parties involved in construction sites, such as architects, general constructor, engineers, interior designer, brokers and stagers.- Managed selection, design and production, shipping and handling of custom-made Italian luxury furniture- Designed, planned, executed, and met budgets for exclusive events, e.g. a private dinner with actor Bread Pitt and members of his non-profit foundation “Make it Right”. - Accounting and budgeting for marketing campaigns, events and job site constructions.

- Specialized in branding and marketing of Italian companies, both start-ups and well established. Worked with their decision makers to point out differences between the two realities and facilitated the entry and establishment into the American market. - Served as liaison between the Italian headquarters and the US based branches of Italian client’s companies. - Investigated relevant market trends to design Public Relations campaigns tailored to the needs of clients such as: Grana Padano, Buonitalia S.p.A., Consorzio Tutela Soave, Università di Bologna, Veronafiere, G. Ristoratori Italiani.- Coordinated the preparation and publication of advertisements and promotional materials through websites, newspapers, magazines, and television and radio broadcasts to obtain complete media coverage.- Strategically planned, developed, executed events in order to achieve the clients’ business goals by communicating positive messages directly to key audiences.- Negotiated all aspects of events planning, including contract negotiations, ground supplier management, site survey planning and search, marketing and promotion, and food and beverage services

- Planned and coordinated marketing strategies and PR efforts (including event planning, marketing and media outreach, development of promotional materials, on-site coordination, contracts and analysis of results) for clients such as: Terna S.p.A., Finmeccanica S.p.A., Italian Institute of Culture, Natural Water and Spiegel.- Developed and managed the Terna Prize for Contemporary Art “Connectivity 01” (Chelsea Art Museum of New York - June – July 2009), a successful event that exceeded expectations for attendance and media.- Provided strategic advice to Italian-based companies on how to enter and successfully compete in the US market through various communication initiatives.- Oversaw all aspects of coordination and production of client-related photo shoots.- Tracked and managed account/project budgets and schedules.- Contributed as a member of the business development working groups.

- Coordinated the Regional Healthcare Group, which included eight to ten managers, each of them assigned to a different geographic region to manage the relationship with government officials in the regional and local areas.- Managed and supervised all aspects of planning, logistics, and PR for more than fifty national healthcare conferences.- Responsible for creating the itinerary, oversaw meeting operations and presentations, and created final reports to measure outcomes against objectives.- Managed the budget and created regular activity reports for the External Affairs and Business Development Department, which included Outcomes Research, Regional Health Care Group, Promotional, and MSD Foundation.- Coordinated all organizational aspects of the “Family Merck Manual” presentation campaign across Italy, consisting of more than twenty presentation events, including one to the Italian Government at the Senate in Rome.- Responsible for all procedures of the nonprofit organizations MSD Foundation- Collaborated with Bocconi University, Milano, to ensure that the quality of their Physician Continuing Education programs met Merck quality standards.- Planned and organized more than seventy meetings for over one hundred healthcare professionals, including all on-site logistics.