Maria Rivkinson Email & Phone Number

Tel Aviv-Yafo, Il

Herzliya, Tel Aviv District, Israel

IntuView is an Israeli high-tech company developing software for data analysis in the security and defense industries.Responsibilities:- Improved the user experience of the existing SaaS product (a data analysis dashboard), focusing on clarity, efficiency, and usability.- Designed User Flows for new features, ensuring seamless integration into the overall product experience.- Led UX Research and Competitor Analysis to guide strategic design decisions.- Conducted User Research and Usability Testing to gather insights and iterated on designs for optimal user engagement and satisfaction.- Built and maintained a scalable Design System from scratch.- Collaborated with engineers, providing clear specs for development.

Tel Aviv, Israel

Moonshot Marketing is an Israeli start-up company in the affiliate marketing field.My responsibilities:- Led the design process from concept to execution for new features and products for web and mobile for B2B/SaaS.- Maintained and developed Design System to ensure consistency across our platform.- Provided UX Research and Competitors Analysis to inform design decisions.- Collaborate with product managers, engineers, and other stakeholders to define and implement innovative design solutions.- Conducted quality assurance for the developed designs.- Analyzed and improved designs based on A/B test results and insights from Hotjar.- Worked within the technical constraints of the company's CMS and Design System guidelines.

Tel Aviv, Israel

42 Studio is an Israeli digital studio that specializes in the blockchain industry.My responsibilities: - Designed adaptive websites and mobile apps for start-up companies. - Conducted User Research and Competitor Analysis to inform design decisions.- Delivered designs to the engineering team and oversaw the launch of projects.- Developed visual brand language and created marketing materials.- Collaborated daily with project managers, marketing, and engineering teams.

It’s a training course created by the Yandex School of Data Analysis. Responsibilities:- Mastered Figma (auto layout, components, variants, smart animate) and basic UX/UI specialist skills.- Created UX/UI concepts for digital products: websites and mobile applications.- Implemented UX Research best practices, including Customer Journey Maps (CJM) and Job To Be Done (JTBD) frameworks. - Carried out User Interviews and ran Usability Testing to gather insights and optimize user experience.- Designed User Scenarios and User Flows.- Developed Design System for created projects and worked with existing ones.

Москва, Россия

I have a solid background in the fashion business. I worked as a fashion buyer for 3 companies: an e-commerce shop with famous international brands, a chain of multi-brand stores featuring Russian designers, and a TV shop with a plus-size clothing segment. My categories included women's and men's clothing, shoes, and accessories.My Responsibilities:- Purchased clothing for multi-brand stores (online and offline) in alignment with the companies' business goals, budgets, customer preferences, and current fashion trends.- Analyzed sales and profitability of brands.- Planned purchases and created seasonal assortment matrices based on previous season sales analytics.- Planned and managed advertising campaigns on the company's website.

Москва, Россия

This is a personal project - a women's clothing brand called Titch. The brand clothing was sold in multiple multi-brand stores across Russia.My Responsibilities:- Created a fashion brand from the ground up.- Established the complete cycle of product production, promotion, and sale.

Ux/Ui Design

Master'S Degree, Faculty Of Economics, Specialization - Quality Management