Lead the development and execution of comprehensive marketing strategies to drive brand awareness and customer engagement.Manage a high-performing marketing team, overseeing day-to-day operations and ensuring alignment with business objectives.Conduct market research to identify new opportunities, track industry trends, and gain insights into customer behavior.Develop and launch successful multi-channel marketing campaigns, including digital, social media, email, and content marketing.Spearhead event marketing initiatives, organizing and executing exhibitions, seminars, and customer events to enhance brand presence and engage with target audiences.Oversee email marketing campaigns, including the implementation of email automation strategies to nurture leads and improve customer retention.Collaborate with cross-functional teams to ensure cohesive and consistent brand messaging across all platforms.Analyze campaign performance and KPIs, utilizing data-driven insights to optimize marketing efforts and achieve measurable results.Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.Implement innovative marketing technologies and tools to streamline processes and improve campaign effectiveness.

Designed and implemented the Marketing plan for 2022Developed strategies and tactics to raise brand awareness and generate leads Deployed successful marketing campaigns and owned their implementation from ideation to execution in a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, PR, social media, lead generation campaigns, copywriting, performance analysisEnsured the company is communicating the right messaging to attract prospective customers and retain existing onesProduced engaging content for website, blog, social media and print to attract and converts target groupsOversaw the rebranding project (brand identity redesign, messaging, implementation)Built strategic relationships with partners (Microsoft, ABS, Zain), agencies and vendorsPrepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wiselyOversaw and produced marketing material, from website banners to hard copy brochures and case studiesOversaw email marketing campaigns and CRM integration with sales tools to create an effective lead generation funnelUpdated senior leadership (CEO) on the progress of marketing activities and reported on the results of campaignsRepresented the marketing team to cross-functional groups, including product management, sales, or customer support

· Developing marketing strategy of Obrela for the UK, DACH, GR, KSA and UAE · Overseeing branding, advertising, and promotional campaigns · Increasing brand awareness through digital marketing and PR activities · Generating new business leads· Developing and managing the marketing department's budget· Managing a team of 3 and external agencies · Managing the relationship with research consulting firms, e.g. Gartner, Forrester· Coordinating the production of top-quality content for the website, social media posts, email marketing, brochures, presentation and white papers· Promoting our brand at trade shows and significant industry-related events.· Coordinating marketing strategies with the sales

Develop, recommend and implement shopper marketing strategy as part of brands strategy to drive revenue growth.Collaborate with Sales team to build and implement effective shopper marketing plans for key retailers including attending customer meetings and adaptively creating both proactive and responsive strategiesDesign and execute customer marketing campaigns with TV, digital and In-Store materials.Understand customer strategies and analyse shopper/consumer insights and retail trends to identify key opportunities and actionable recommendations to primary stakeholders for plans that support financial goals and brand objectives.Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy and growth opportunities through retailer/shopper insights.

Design and implement corporate communications strategies on sustainability, product innovation, citizenship and workplaceIdentify speaking opportunities for executivesPrepare communication material for executives (internally and externally) and coach them to deliver their presentationsDesign and execute customer campaign for cause-related Marketing (CSR purposes)Deliver high-quality communications copy (e.g. press releases, interviews, publications) and visuals (videos, social media/digital visuals)Initiated influencer campaigns for corporate communicationFacilitate effective internal communications Track projects and media exposure

Created and managed online communities across a variety of channels (including creating ads, analyzing results and optimizing channels). Convived and created quality copy in English and Greek for a variety of applications (social media, website and blog content, campaign slogans and taglines, hashtags etc), and prepared and optimized other types of content to use in communication efforts.Developed creative ideas and quality copy in line with the briefs, brand and overall strategies of the clients, collaborate with internal teams as well as clients’ teams when necessary, using data to build a strategy, research and knowledge of the topic in question, identifying trends, tribes and influencers.Collaborating with designers, account managers and engineers to serve a content audience.

Responsible for ensuring high visibility for the ESNcard, both internally and externally. Achieved 35% increase in sales in a year. Designed and implemented an integrated marketing communication strategy, based on tribal marketing. Designed and executed both the Marketing and the Communication plan, via social media, newsletters, the ESNcard.org website redesign, videos and promotional material. Successfully managed ESNcard platforms and created promotional campaigns to boost the proper use of ESNcard and ESNcard.org.

Successfully organized 18 high-quality B2B and B2C events in EU, USA, China, UAE and Canada, managing all logistics, venues, budgets, timelines, registrations, speakers, guests and agenda. Plan events from start to finish according to requirements, target audience and objectives. Came up with suggestions to enhance the event’s success. Ceaselessly coordinated agencies and suppliers worldwide Led promotional activities for the event. Invited speakers, and special guests. Connected with influential media and journalists to place stories about clients.

Achieved high visibility for ESN Greece in social and traditional media, thanks to the design and delivery of a targeted communication plan. Increased reach in social media (Facebook, Twitter, Instagram) with content strategy. Executed the communication strategy based on ESN's digital platforms, through print material strategically placed and accomplished the publishment of more than 30 earned articles and interviews in media. Educated 21 sections on the implementation and use of the plan and material, via workshops and guidelines.

Co-created an online women's magazine with alternative content. Formed the magazine's topic and style and creating content. Planned and managed marketing efforts. Planned and executed the fundraising strategy, generated story ideas and led writing staff. Approved content, appearance and layout of featured articles. Overseed photography, design and artwork to be used in the publication. Send regular briefs to writers that include deadlines and writing style. Network actively at industry events. Proofread, edit and rewrite articles to meet publication standards. Attended photo shoots.

Corresponded from Madrid (until 08.2013). Researched to uncover interesting and significant news. Gathered and interpret data. Interviewed key persons to obtain information. Use findings to construct a well-written article. Obtained first-hand information by being present in happenings. Reading press releases. Researching articles.

FreeFall TV Show, TV100 Managed all production activities and operations including studio and remote site productions. Scheduled equipment and personnel. In charge of the show‘s agenda and topics. Created the daily script. Chose and invited the show's guests. Developed production budgets and schedules. Responsible for the control room during the live show. Supervised a team of 6 people. Filmed videos and monitored the editing

Interviewing people in a wide range of circumstances. Writing copy for publication on a tight deadline. Building contacts and sources for use in future stories. Fact-checking the information given to you by a source. Press Clipping.

Formulated calls for proposals funded by Greek and EU funds. Managed the delivery and administration of business plans and investments projects, modelled for small to medium size enterprises within the NRSF Programme