I am responsible for marketing, channel sales, and managing relationships with channel partners and Alliances I am responsible for marketing and managing relations with channel partners and alliances for ERMETIX (the mobile security software) and Chimpa, the security software for Educational. My main task include:- Build marketing and sales plans, organise events and partner programmes to position Ermetix and Chimpa- Build a plan for partner enablement and training for key partners-… Show more I am responsible for marketing, channel sales, and managing relationships with channel partners and Alliances I am responsible for marketing and managing relations with channel partners and alliances for ERMETIX (the mobile security software) and Chimpa, the security software for Educational. My main task include:- Build marketing and sales plans, organise events and partner programmes to position Ermetix and Chimpa- Build a plan for partner enablement and training for key partners- Proactively leads a joint partner planning process that develops mutual performance objectives, critical milestones (e.g. training certification) in conjunction with Distribution resources (sales, support, etc)- Build marketing and communication plans with partners according to Ermetix go-to-market strategy Show less

In my role as a contractor at HPE, I provided support to partners in relation to certification paths and developed tailor-made marketing plans for pipeline generation, with the objective of achieving sales and growth targets. My duties included:- Executing marketing activities focused on communication and lead generation in alignment with the go-to-market strategy.- Managing the marketing plan with Italian partners (distributors and resellers) to generate leads and new… Show more In my role as a contractor at HPE, I provided support to partners in relation to certification paths and developed tailor-made marketing plans for pipeline generation, with the objective of achieving sales and growth targets. My duties included:- Executing marketing activities focused on communication and lead generation in alignment with the go-to-market strategy.- Managing the marketing plan with Italian partners (distributors and resellers) to generate leads and new prospects.- Organising HPE-driven events such as webinars, roadshows, roundtables, demo labs, and sales training.- Reporting on campaign success and the impact of lead generation on business goals.- Managing relationships with alliances (e.g. Intel, Microsoft, Red Hat, Suse) to develop integrated marketing programs to generate business.- Acting as Microsoft's main point of contact within HPE, overseeing activities related to sell-in, shipments, quarterly targets, and marketing fund allocations for distributors Show less

Microsoft's reference (funded head) managing all the activities related to sell-in, shipments, achievement of quarterly targets, negotiation of marketing funds including the allocation on distributors' marketing plans

Contributed to the creation of contents for IIoT and robotics market and electrical components. Updated company website. Enhanced brand awareness and online reputation of company. Carried out insights analysis to achieve KPI and goals. Coordinated co-marketing activities with the main player of automation market, such as Omron Industrial, Siemens, Rockwell, Eaton.Key Accomplishments:• Steered social media marketing, including SEO content development and Google search analysis.•… Show more Contributed to the creation of contents for IIoT and robotics market and electrical components. Updated company website. Enhanced brand awareness and online reputation of company. Carried out insights analysis to achieve KPI and goals. Coordinated co-marketing activities with the main player of automation market, such as Omron Industrial, Siemens, Rockwell, Eaton.Key Accomplishments:• Steered social media marketing, including SEO content development and Google search analysis.• Implemented effective co-marketing/communication activitie Show less

Managed the brand Dell EMC for the storage market. Executed marketing activities in line with defined plan to support strategic corporate objective following Dell EMC guidelines. Directed complex orders in coordination with various business areas to correctly manage flows. Examined data to be presented during quarter business review and meetings with vendor. Monitored offline communication - press releases for Data Manager and ICT4Trade, as well as online communication - social media management… Show more Managed the brand Dell EMC for the storage market. Executed marketing activities in line with defined plan to support strategic corporate objective following Dell EMC guidelines. Directed complex orders in coordination with various business areas to correctly manage flows. Examined data to be presented during quarter business review and meetings with vendor. Monitored offline communication - press releases for Data Manager and ICT4Trade, as well as online communication - social media management and DEM to increase CTA. Planned and orchestrated events, training sessions, and webinars.Key Accomplishments:• Co-led warehouse stock management project with purchasing, logistics, and IT departments• Handled marketing funds and allocated budget to customer-organised activities Show less

Efficiently coordinated co-marketing activities and funds with main ICT players, such as Kaspersky, Microsoft, EMC, and Dell. Analysed sales data and presented results to peer for informed decision making.Key Accomplishments:• Planned and conducted social media communication campaigns.• Organised and delivered successful events in Italy and abroad (i.e. in Moscow at Kaspersky headquarter).

At Sermetra I worked as web marketing specialist:• management of Google on-line campaigns and Fb Ads marketin campaigns• reports and analysis of each campaigns• SEO content writer• PM for the release of “Galileo Quiz Patente” app

Within Merck Serono I worked with:• managing marketing activities for the release, promotion and development of RebiSmart• analysis of the market, competition and sales• creation of package leaflet for patients and specialists

At Hilton Rome Airport I was in charge of:• Pricing• Analyze success of promotions• PR with travel agencies• Event organization and up-selling activities