Manage brand marketing sponsorship programs and initiatives that support North America business objectives, including The Goodyear Cotton Bowl Classic.Strategic oversight over primary communication tools, including ESPN media and all College Football initiatives. Define integration opportunities of the iconic Goodyear Blimp (Aerial Coverage) within relevant brand tacticsDevelop brand communication broadcast and digital/social platforms that support US Brand Marketing objectives, driving top of mind awareness and consumer engagement

Brand Sponsorship Oversight over key brand programs (Motorsport, Basketball)-Manage brand marketing sponsorship programs and initiatives that support North America business objectives, including NASCAR, NHRA, SRX and Cleveland CavaliersSupport Goodyear Canada business by developing and launching Brand Marketing initiatives and programs that drive Top of Mind Awareness and consumer engagement

-Oversee all strategic planning and budget management for traditional marketing channels: primarily Direct Mail, Catalog, National (and Local) print advertising, signage, Local/Regional and Mall/Center Marketing-Manage 'Planning Team' within the Marketing Organization; core responsibilities within the planning team include day-to-day budget management and record keeping, marketing (and promotion) communications and overall project and production management of all marketing programs-Continually source and locate marketing and vendor partnerships that will be beneficial to the brand-Find process and cost efficiencies across all (traditional) marketing channels and implement within the marketing team-Oversee all new store opening marketing initiatives (4-9 new stores per year)

-Manage day-to-day operations and projects of marketing team including graphic designers, photographers and support staff-Work with executive team members to execute marketing strategies and initiatives-Responsible for managing and maintaining brand image in all marketing collateral, catalogs, TV commercials, print ads and other elements-Develop and execute new store marketing plans for growing national retailer. Responsible for sourcing and placing advertising in 4-6 new markets per year-Manage and maintain relationships with outside advertising agencies, photography studios, national shelter publications, local media and print vendors-Make recommendations to senior management on new marketing ideas and partners to enhance the brand-Traffic all TV commercials to stations across the country

-Oversee Direct Mail Production from design concept and layout to product information gathering-Participate in press checks to confirm accuracy of printed materials-Producer of quarterly photo shoots; communicate styling directives to photo shoot team-Negotiate, coordinate and place all advertising including newspaper, magazine-local and national, and outdoor-Team coordinator for all internal marketing communications to confirm all messages are accurate and timely to meet departmental objectives