TripLeap - Educational City Quests and Tours for Young Explorers

• Analyzed and reported on KPIs to validate and demonstrate success of the product go to market initiatives.• Executed comprehensive marketing plans that consistently achieved targets for increased resilient revenue.• Acted as a main point of contact for the Meta's data - clean room solution in the whole EMEA market: facilitated successful adoption of the tool specifically across media agencies, fed back the product team with the voice of the corresponding market and contributed to the development of the tool itself.

• Data Science expert: from compiling, cleaning and manipulating big data till running statistical analyses to identify trends and opportunities• Delivered large scale of Measurement and Marketing API education sessions for media agencies in EMEA• Empowered data agencies on data clean room solution Advanced Analytics and contributed to the product development• Subject matter expert on the various Marketing APIs including Conversions API and Insights API. Author if the Marketing API Educational Video Blog

• Performed analysis on large datasets using statistical, quantitative modelling and forecasting methods• Builtdashboardsusingcommondatavisualizationtechnologiestogivestakeholders ongoing visibility into key metrics

- Increased the conversion rate of various digital marketing assets to achieve team's and company's goals using data driven approaches- Researched and developed new solutions to conversion and search optimisation in AppStores

- Designed and conducted hands-on courses in advanced mathematics- Evaluated students' assignments and examination papers for assessment and improvement- Implemented comprehensive Mathematics training programs utilizing Maple software