Maria Sofia Nieto Email & Phone Number

State Of Paraná, Brazil

Brazil

Brazil

São Paulo

I am responsible for leading Gupy's event strategy, focused on results. Starting with creating, planning, executing and evaluating corporate events, conferences, fairs, product launches, etc.I was in charge of HR4Results 2023, a 2-day event held for leaders and the HR community, bringing an audience of over 5000 people, +100 speakers and +100 sponsors.In.

Curitiba

• Responsible for structuring the company, focusing specially on Marketing and Customer Success teams;
• Responsible for all company event initiatives;
• Creation of strategies to strengthen the company´s culture, climate, diversity and inclusion;
• Strategic and operational leadership;
• Control, preparation and monitoring of KPIs;
• Analysis, development and management of transformative initiatives, in addition to implementation of processes and policies;

Curitiba

• Creation of the learning department;
• Analysis and monitoring of content on the company's digital platforms;
• Identification of problems, planning and execution of solutions;
• Hiring and training a team of 3 coordinators and 1 leader.

Curitiba

• Negotiation of the company's participation in more than 50 business fairs;
• Responsible for renegotiating contracts, amid the pandemic period,
• Strategic planning for renewal and increase of online presence;
• Planning, organizing and controlling the execution of the event from start to finish according to requests, target audience and objectives;
• Preparation, control and monitoring of budget and forecast;
• Programming of arts and content for social media in accordance with the planning and monitoring of the aforementioned channels in order to identify the results achieved;

Curitiba

• Responsible for creating, planning and executing more than 30 sporting events (national and international)
• Organization of the company's structure, carrying out analysis of hiring needs to hold international events;
• Recruitment, selection and coordination of approximately 20 people at each event;
• Planning and execution of international projects;
• Extensive relationship with representatives from more than 15 countries;
• Organization of all side events, such as technical meetings and press conferences;

Curitiba

• Founding partner of WEvents, holding approximately 40 events per year, including social, corporate and sporting events;
• Creation of the startup and hiring of 15 event coordinators;
• Team training and monitoring;

Curitiba

Portland, ME

• Responsible for planning and executing the welcome and immersion program in the company's High School program.
• Logistics for arrival and departure of aproximately 300 teenagers every week.
• Responsible for training students during an immersion weekend in NY.

Pos Graduate, Marketing And Digital Strategies

Bacharel Em Administração De Empresas Com Especialização Em Recursos Humanos

Bacharel Em Ciências Humanas