•Execute critical unit driving email marketing campaigns meeting time sensitive deadlines, in market dates and shareholder value•Leverage insights about consumer behaviors, attitudes, and needs. Creates segmentation that enables the organization to understand critical consumer differences in order to identify and better meet the needs of those customers that are and will be most valuable to the enterprise.•Responsible for flawlessly executing multi-channel marketing campaigns for Bank of America that support numerous enterprise-wide products as well as think strategically in a highly regulated, political, and visible channel. Email campaigns sent to more than 20MM customers•Follow reporting processes to review the performance of campaigns and analyze how they compare to channel goals and identify opportunities for improvements and optimization with on-going and new campaigns and work collaboratively on new solutions•Influence business partners in order to position campaigns so they align with the Email Channel teams strategy and best practices•Partner with Production, Production Support, Program Managers, Lines of Business, Compliance/Privacy/Risk/Legal, Technology, Enterprise Optimization, Campaign Operations, Analytics and reporting team members as well as Leadership Team•Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing, mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)•Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed

• Promoted brand image and voice through social media that embodies the company’s mission and direction.• Monitored and engaged inquiries for Cadillac/GM brand via Twitter and Facebook handles. • Developed strategies to improve case handling process for customer retention.

• Developed and successfully launched the Blue Cross Virtual Open Enrollment marketing strategy; identified operational risks and member experience and helped mitigate them by utilizing go-to-market approach.o Managed up to 20 retail partnerships by coordinating contractual agreements between retail, procurement and legal and collaborated with Auto and Key Large accounts, such as Ford, GM, Lear, Ilitch and AAA , for the Open Enrollment period for 2020 to provide additional value to their employees.o Virtual Open Enrollment was shared amongst senior executives throughout BCBSM and was noted as do different, do better, given current COVID environment. • Manage and oversee the Communications Council consisting of internal sales and business partners across enterprise to ensure member communications that deploy up to ~ 450,000 members.• Develop monthly presentations and newsletters to ensure sales and business partners are informed of current marketing communications. • Supported the 2018 Corporate Registration initiative by acquiring legal sign-off, coordinating with the sales teams on promotional materials and determining/managing the budget for promotional spend. • Identified and implemented process improvements to the Communication Council which reduced the margin of error from 15% to 5% in 2018 for all member communications.

• Worked with 50+ areas to streamline branding and adopted a new letter template to enable smoother workflow.• Conducted analysis of two enrollment platforms (Bloom vs Empyrean) and identified opportunities to ensure smooth operations and improved customer satisfaction from 4.3/5 average to 4.6/5 average. • Improved productivity by initiating find and fix process throughout the 7 departments under corporate marketing.

• Compiled and analyzed statistical data on consumers, competitors and market place to formulate information into actionable items, reports and presentations.• Evaluated program methodology and key data to ensure that data on the releases were accurate and geared towards the right target market to improve the customer communication process.• Provided competitive analysis on market offerings, market trends, business models, sales and methods of operations to increase efficiency and enhance overall strategies.

• Worked on company transition from Con-way to XPO; rolled out a new company brand and involved in developing processes in early stages of new cultural shift. • Oversaw and managed the corporate website, including updating logo design for display on corporate website. • Conducted benchmarking research on marketing topics including website design, customer experience, social media, new market opportunities, digital strategies and our services versus the competitor. • Defined business/investment opportunities by which XPO was able to expand its business with new partners.

• Delivered scripted sales pitch to clients, assisted clients with AT&T accounts and handled customer inquiries.• Interacted with business owners face-to-face to create and consult on best practices for business success such as providing the best plan in the market, help enhance the experience of the clients and to increase the overall sales.

• Assisted marketing manager with all aspects of St. Vincent de Paul public relations, marketing and special events such as annual St. Vincent de Paul Telethon on WXYZ Channel 7 which increased the profit margin by 14%. • Wrote and posted content for website; assisted in writing media releases and brochures and other collateral. • Visual coordinator of radio/TV media buys, taping of TV/radio commercials and radio/TV interviews.• Conducted Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and identified prospective donors/corporations and creative funding opportunities for the sponsorship of the telethon.

• Processed fund transfers, automatic fund transfers, stop payments and other common business transactions.• Cross-sold bank products and services; met monthly individual and branch sales goals.• Provided high level of customer-focused transactions in a high volume, fast paced environment, using PC, internet and other technologies.

• Identified by leadership for opening the most credit cards out of entire staff on a monthly basis. • Gave excellent customer service and received recognition for reported satisfaction from customers.

• Received multiple award and recognition for highest suggestive selling.• Collaborated with advertising and promotion managers to promote product and services. • Trained new employees for all station assignments.