Brought on board to enhance the digital channel experience and lead innovation projects at Via Verde.

- Conducted stakeholder workshops to precisely define project objectives and prioritize goals;- Executed user research, including user interviews and surveys, to gain insights into user needs and pain points, leveraging Hotjar for in-depth insights;- Crafted user personas and defined user journeys and user flows;- Created wireframes, GUIs, and prototypes, and utilized tools like Figma and Webflow to effectively visualize and communicate design concepts;- Experience in developing style guides and maintaining design systems;- Fostered seamless teamwork with cross-functional departments, primarily developers, PMs, Sales and Marketing;- Led usability testing sessions and conducted thorough result analysis, guiding iterative design enhancements for superior user satisfaction;- Mapped out project requirements for proposals and contributed to the development of team scope and timeline for UX Design Projects, ensuring alignment with project objectives and stakeholder goals.

Zenith Media is part of the Publicis Media (Publicis Group), one of the big four in digital marketing.My job as a Digital Design intern at Zenith Media was to understand how the different constituent teams of the company and their clients worked, by meeting them weekly and supporting them on different tasks.As part of the Digital Team Worldwide, I developed projects for clients such as Nomad Foods and Electrolux. For Nomad Foods, one of the biggest frozen food companies in the world (they include well-known Iglo in their portfolio), I worked out a communication plan for a new product that the company wanted to launch. For Electrolux, I was responsible for the Graphic Design part of the Newsletter and some PowerPoint presentations which would then be shared.In addition, I collaborated with the Content Creation Team and took over the whole Graphic part of the Case Studies Presentation aimed to be presented to a different range of clients. Also, to have an understanding regarding Internal Communications, I met the Head of Design and spent some time working closely with the Internal design team where I was then appointed the task of creating a poster for internal comms purposes.Finally, and as an introduction to the companies and Zenith partners, I visited the offices of the BBC and Facebook and took part in diverse activities and training offered.