Maria Tender

Maria Tender Email and Phone Number

Head of Strategy-Communications @ Syneos Health Communications
New York, NY, US
Maria Tender's Location
White Plains, New York, United States, United States
Maria Tender's Contact Details
About Maria Tender

Brand strategist with a passion for health and wellness. I have built and led teams to win and service businesses in the healthcare, pharmaceuticals, entertainment, financial services, personal care, kids/teens, and packaged goods segments as well as global corporate 100 brands.I practice the art and science of active discovery so creating a unique narrative identified from the core of the brand and the journey of the customer. I place insights in the context of larger marketing truths, never overlook the details on brands, respect the voice/context of people, and tap the collective brains on my accounts.I have had the privilege of working on life changing brands like Keytruda and Gardasil across nearly every therapeutic category.

Maria Tender's Current Company Details
Syneos Health Communications

Syneos Health Communications

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Head of Strategy-Communications
New York, NY, US
Website:
litmus-mme.com
Employees:
16
Maria Tender Work Experience Details
  • Syneos Health Communications
    Head Of Strategy-Communications
    Syneos Health Communications
    New York, Ny, Us
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  • Syneos Health Communications
    Head Of Strategy-Communications
    Syneos Health Communications May 2020 - Present
    Morrisville, Nc, Us
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  • Ddb
    Director Of Strategic Planning
    Ddb 2015 - May 2020
    New York, Ny, Us
    Strategy and pitch lead for wins across Merck, Allergan aesthetics, Henkel brands.
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  • Ddb
    Head Of Strategy
    Ddb 2006 - 2015
    New York, Ny, Us
    New business development (over $100 million in agency revenue) across a range of sectors including Big Pharma, Industrial Conglomerate, HBA, Finance. Helped to shape agency culture as well as best in class evaluation, training, and development.Grew the planning department to 15 planners. Responsible for talent development, planning scopes, external profile of department. Developed and worked to refine the agencies strategic tool kit as our business evolved. Won Omnicom level pitches on Merck for contraception, CV, Diabetes, Osteoporosis, Hepatitis C.
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  • Ddb
    Group Brand Planning Director
    Ddb 2002 - 2006
    New York, Ny, Us
    Launched first ever vaccine for HPV, the vaccine that prevents cervical cancer: Gardasil “Tell Someone” & “One Less” campaign. Vytorin, a fifth to market brand with first to market expectations, created and launched successful, award-winning “Food & Family” campaign. In a highly stigmatized category, developed the Enablex (OAB) “Balloon” idea. Turned-around a 5 year sales decline within 3 months for Glidden Paint through the “Glidden Gets You Going” campaign platform, inclusive of new brand platform, new retail experience and contextually relevant activations untapped by competitors.Pitched and won United Technologies corporate, and developed an idea that bridged disparate business verticals. Developed the “You can see everything from here” idea to the investment community that leveraged an insight around boys and their toys: a campaign that told the UTC story in a new, cohesive and compelling way…winning over skeptical investment analysts.
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  • Ddb
    Brand Planning Director 1995-2002
    Ddb 1996 - 2002
    New York, Ny, Us
    As the lead planner on the Hershey account I joined DDB to work across their entire portfolio of brands as well as the iconic Hershey brand.
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  • Grey
    Associate Director Of Strategy
    Grey 1992 - 1996
    New York, Ny, Us
    Worked as the planner/research lead on Procter & Gamble (Pantene, Jif, Covergirl). Led several research and strategic consulting projects for Ray Ban and The World Gold Council.
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  • Mccann
    Brand Strategist
    Mccann 1990 - 1992
    New York, Ny, Us
    View

Maria Tender Skills

Advertising Integrated Marketing Strategy Brand Management Digital Strategy Brand Architecture Creative Strategy Digital Marketing Brand Development Interactive Advertising Interactive Marketing Customer Insight Relationship Marketing Media Planning Digital Media Marketing Research Mobile Marketing Social Media Fmcg Project Planning Strategic Thinking Outdoor Advertising

Maria Tender Education Details

  • Baruch College
    Baruch College
    Bba

Frequently Asked Questions about Maria Tender

What company does Maria Tender work for?

Maria Tender works for Syneos Health Communications

What is Maria Tender's role at the current company?

Maria Tender's current role is Head of Strategy-Communications.

What is Maria Tender's email address?

Maria Tender's email address is ma****@****ddb.com

What is Maria Tender's direct phone number?

Maria Tender's direct phone number is +121241*****

What schools did Maria Tender attend?

Maria Tender attended Baruch College.

What are some of Maria Tender's interests?

Maria Tender has interest in Environment, Health.

What skills is Maria Tender known for?

Maria Tender has skills like Advertising, Integrated Marketing, Strategy, Brand Management, Digital Strategy, Brand Architecture, Creative Strategy, Digital Marketing, Brand Development, Interactive Advertising, Interactive Marketing, Customer Insight.

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