Maria Torre Email & Phone Number

Mexico City, Mexico

Mexico City Area

Ellucian is the worldwide leader of software and services designed for higher education. More than 2,900 institutions in 50 countries rely on Ellucian to help enable the mission of higher education for over 22 million students. Ellucian provides student information systems (SIS), finance and HR, recruiting, retention, analytics, and advancement software solutions. Responsible for Marketing in the Latin America and the Caribbean Region. • Ensuring the alignment with Regional digital demand generation programs (e.g., webinars, email, advertising) • Develop and execute regionalized strategy and campaigns that create brand awareness and generate leads for local sales teams. • Project manage and execute on events, press and other offline marketing campaigns within each of the regions. • Create, analyze and deliver forecasts, regional KPI reports and insights to optimize regional marketing efforts. • Align regularly with the regional sales and customer success teams to understand goals, objectives and optimize the impact of marketing activities, lead management and reduce sales cycle time. • Build strategic partnerships in LAC and support the regional marketing resources with their B2B activities (events, regional campaigns, PR efforts). • Work cross-functionally to oversee the timely execution of the field-marketing plan. • Control budget LAC & Cribbean

Mexico City Area, Mexico

• Responsible for generating B2B demand for Mexico• Creation of profitable, flexible and dynamic sales and marketing plans adapted to the market• Work with salespeople and marketing team - coordinate and develop strategies with marketing as branding and customer relationship events.• Leader in planning direct and relational sales campaigns.• Responsible for strategic alliances to achieve synergy, support and profitability with the Mexico Channels.• Define and manage annual budget for Mexico and South America and the Caribbean, meeting specific goal-focused KPIs.• Lead and manage Mexico, South America and the Caribbean User Group Conference.• Control budget Mexico and regional• Responsible for website content• E-Mail Marketing content• Marketing Plan / Advertising, media and PR agency management• Control Budget Mexico and regional

Mexico City Area, Mexico

With the Senior Field Marketing Associate, I collaborated on developing and deploying the Latin America and Caribbean Territory strategy. Part of this plan included coordinating with the sales team to build a pipeline of New Customer and Installed Base customers. Additionally, I was responsible for producing onsite events, tradeshows, and user group conferences to achieve promotional and client retention objectives. One of my most important achievements was helping to increase Marketing Qualified Leads by 210%, which ended up solidifying the relationship between the sales and marketing teams.

Mexico City Area, Mexico

Art3 is a firm dedicated to delivering innovative sets for the film and television industries. My role required collaborating with the director and production team to translate scripts and character profiles into visual set designs for films, television programs, and commercials. With assistance from the Art Director, I project managed several efforts including scoping, hiring staff, managing budgets, and delivering the projects on time and on budget. Success in this role required leveraging my strong communications and attention-to-detail skills to first, effectively break down scripts, and then, align project requirements, including shooting schedules, rental contracts, staffing needs, warehouse logistics, and ordering specialty items.

Mexico

For this advertising strategy agency, I served in an operations and creative promotions role to increase print advertising sales. One key success was in capturing 80%+ of the category’s market share through growing print sales by 69% and commercial sales by 30%.