Set vision and strategy for marketing excellence standards, lead the marketing team and cross-functional partners. Develop innovative strategies that fuel YoY sales growth through guest-focused marketing and groundbreaking, strategic partnerships. Leverage data-driven insights to challenge the status quo and exceed goals; Drove 7.8% same store sales growth in 2023. Awards: American Marketing Association’s Marketer of the Year - 2023 - 2024 Marketing Maverick; Pizza Marketplace 2024 “Doughing It Right” Award from TikTok

Recruited by Cicis to develop and lead a successful, long-term digital marketing strategy and roadmap. Responsible for providing forward-thinking ideas to build and maintain a strong brand presence across all channels and drive traffic, sales and guest retention. Perform continuous assessment of portfolio of products for LTO pipeline. Attract and retain seasoned marketing team members and agency partners to elevate Cicis CRM, CX and LRM initiatives.

Recruit and onboard a new team of nine brand activation managers who supported 10+ divisions. Develop roles and responsibilities for the team across a complex matrix of regions and convenience store brands. Build capabilities across Core-Mark's sales teams through training of food and beverage products, technology and services. Develop and deliver scalable processes and standardization to promote Core-Mark in a consistent manner across divisions. Sell in and launch a new loyalty program to operations, C-store brands and franchisees in addition to numerous food and beverage items in partnership with Merchandising.

Reporting to the Chief Marketing Officer; lead annual marketing, promotion and media strategy planning and allocation of $65 million marketing budget; drive new product initiatives, marketing operations and social command center; oversee brand activation team. Manage numerous CPG relationships, multiple movie studio, sports & entertainment partnerships and 5 agency relationships to develop marketing solutions across digital, social, CRM, web, loyalty app, experiential and traditional channels. Awards: 2019 Bronze CLIO - 7-Eleven and Pokémon Detective Pikachu Campaign

Led $1.3 billion Proprietary Beverage marketing; Increased category growth through innovative activation strategies and new product launches; 3-year run rate (2014 – 2016): Big Gulp: +42% unit growthSlurpee: +10% unit growthCoffee: +3% unit growthSpearheaded Slurpee rebranding efforts; Developed and launched Slurpee Lite which generated over $29 million in sales in the first 30 days; resulted in 18% share of frozen beverage business; Identified and negotiated UFC partnership and Deadpool 2 movie promotion; drove double digit beverage and candy category units and sales by converting customers to exclusive themed products.Launched unprecedented innovation and new customer digital platforms:– First Ecommerce site for Slurpee premium items; optimized product assortment and increased sales over 20% within 60 days.– First rollout of frequency point streaks and bonus points in app that resulted in incremental revenue of +$5 million.– First 7-Eleven Instagram and Twitter takeovers, Slurpee-branded Snapchat lens and Deadpool 2 Augmented Reality exclusive experiences; Increased social followers and 7-Eleven App membership between 5% - 8%.– First global social media initiative for Slurpee across 13 countries.– First Slurpee pop-up stores to reach new customers; drove 14% of consumers to local 7-Eleven stores.Awards: 2016 Gold REGGIE and Silver Effie Awards - Brand Activation & Shopper Experience, SOUR PATCH Watermelon Slurpee; 2016 CSN Best Foodservice Innovation - LTO/Promotion; 7-Eleven Merchant Award

Launched and implemented new Hot Foods program across the system - Pizza, wings, chicken tenders; Led all Hot Grill marketing efforts; First deployment of food trucks at 7-Eleven; Created and implemented new marketing strategy; delivered 4% customer growth by optimizing marketing mix based on data and results; Drove detailed budget evaluation and recovered 15% savings to re-invest in traffic-driving strategies.

• Recruited by Rapp to help on-board the Brinker business as an Account Supervisor.• Co-led media optimization plan and creative development to meet comp sales for On the Border and Maggiano’s.• Collaborated with R&D on various new products and refreshed restaurant and beverage menus plus in-restaurant POP for On the Border restaurants.• Coached and managed team through campaign process from brief development to cuttings, pre pro, photo shoot, creative development to post program analysis.• Flawless execution of over 75 million direct mail pieces for Luxottica Retail brands; Pearle Vision, Sears Optical and Target Optical.• Drove improvements in Pearle Vision and Sears Optical retention communication strategies through messaging and creative format tests, resulting in incremental sales lift and 250% ROI.• Identified optimal contact plan for Luxottica's customer segments to drive incremental visits and sales and enhanced messaging for the most valuable customers.•Nominee for Rising Star Award

• Successfully managed client relationships for SAM’S CLUB Jewelry and Luxury Goods Division, Movado Boutiques and The Coca-Cola Company.• Increased client sales for SAM’S CLUB jewelry and luxury goods; modified marketing plans and creative messaging based on focus group results.• Developed loyalty program for Coca-Cola Fountain / Bottlers as incentive to increase quarterly volume levels for the Southwest region. • Generated the highest incremental sales lift vs. prior year on Movado holiday program.

• Managed high-profile clients, including Pizza Hut, Dunkin' Donuts, Baskin-Robbins, Togo's Sandwiches and Blimpie Subs.• Initiated and implemented marketing programs that included brand development, product testing and new product introductions for Baskin-Robbins and Dunkin’ Donuts.• Collaborated with other agency partners and developed creative briefs to create marketing materials for Pizza Hut, Dunkin’ Donuts and Baskin-Robbins brands.• Developed competitive intrusion play book for Dunkin' Donuts stores located near new Krispy Kreme stores.• Provided franchisees consumer insight and quantitative support on performance of marketing and media programs.• Reconciled $25 million dollar media budget on monthly basis for Pizza Hut to maximize cash flow.• Responsible for grand opening marketing strategy for Pizza Hut stores.• Designed an online toolkit solution for Togo’s that resulted in significant cost savings for franchisees.• Launched media plans for 1500 Blimpie locations, including radio, direct mail, newspaper ads and shared mail inserts.• Held progressively responsible positions during 8-year tenure.Awards: President's Award, Going Above and Beyond Pizza Hut Award, Dunkin' Donuts Local Store Marketing Center of Excellence, All-Star Team Award