• Identified potential markets and market segments with desired customers and gaps for optimum product demand.• Created proposals for service and product strategies based on marketing data.• Kept marketing team informed of latest analytics and metrics through regular reporting.• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

• Planning and execution of digital strategies for music launches.• Created and implemented social media strategy across multiple platforms to increase viewership and interaction with industry professionals.• Coordinated TV programs and events.• Managed social media accounts for the label's artist.Managed and optimized paid advertising campaigns, including Google Ads and YouTube TrueView, resulting in increased visibility and engagement.Developed and implemented social media marketing plans, fostering a strong online community and driving organic growth.Monitored and analyzed campaign performance, utilizing key metrics to continuously improve marketing strategies and achieve desired outcomes.

• Created compelling digital content and designed innovative campaigns to enhance brand engagement.• Generated high-quality posts and shared them on the social media pages of Label artists.• Scheduled content for optimal publication on social media platforms to reach maximum audience.• Analyzed metrics to evaluate the effectiveness of marketing campaigns and made data-driven decisions.• Developed innovative ideas to attract followers and improve user engagement.• Collaborated closely with marketing, advertising, and management teams to plan campaigns with strategic timing and maximum impact.• Ensured that the social media channels of artists were updated and aligned with the current marketing campaign.

- Managed scheduling, inventory control, and training of staff.- Managing social media accounts and online presence- Oversaw financial management, including budgeting, accounting, and payroll activities.- Motivated and evaluated personnel to improve performance and achieve goals.- Coordinated event logistics, including venue selection, guest lists, catering, and timelines.