Maria Vega Email and Phone Number

Content Management Marketing - Retail Deposits

Responsible for content management & associated change control of all deposit documents & customer-facing communications across all customer touch points. Partnered with Brand, Marketing, Creative Services, Legal, Compliance, IT, Call Center & third party vendors to define business requirements and execute system enhancements.- Central support liaison for functional leaders during the build of the bank; delivered visual assets for presentations & helped execute highly visible milestone events- Supported the $6B retail deposits growth goal for 2014 achieving incremental funds from portfolio retention & cross-sell marketing campaigns- Subject matter expert in campaign management, customer segmentation, customer communications lifecycle & content management- Designed & executed marketing campaigns through an in-house marketing campaign tool- Owned and managed framework for Bank’s digital library of all customer communications & acted as SME of all documents- Established process for Call Center to submit requests for creation of one-off customer communications or modifications to existing customer collateral- Conducted regular training on new products, systems enhancements & customer lifecycle touch points to Call Center reps- Co-developed & executed the bank’s annual customer retention marketing calendar- Partnered with IT to develop and execute test cases for system enhancements- Owned the periodic auditing of customer communications and developed the framework to systematically validate the delivery of customer communications- Designed, managed & distributed monthly department newsletter- With Branding & Communications Leader, led initial refresh of employee engagement intranet- Partnered with Branding and Communications Leader to develop training materials for new Call Center representatives