Maria Yakovleva

Maria Yakovleva Email and Phone Number

Marketing communications Director- MTS Group @ МТС
moscow, moscow city, russia
Maria Yakovleva's Location
Moscow, Moscow City, Russia, Russian Federation
Maria Yakovleva's Contact Details

Maria Yakovleva work email

Maria Yakovleva personal email

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About Maria Yakovleva

Over 20 years of experience in marketing and marketing communications in multi industries environment. More than 10 years in Telecom business with most efficient and awards-winning communications. Wide experience in digital and traditional advertising. Self-motivated and positive leader, driving and accepting changes. In-depth knowledge of marketing strategy, branding, consumer analytics and research.

Maria Yakovleva's Current Company Details
МТС

Мтс

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Marketing communications Director- MTS Group
moscow, moscow city, russia
Website:
mts.ru
Employees:
7267
Maria Yakovleva Work Experience Details
  • Мтс
    Marketing Director
    Мтс Jan 2020 - Present
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  • Mts Group
    Head Of Marketing Communications Department (All Mts Atl And Integrated Campaigns/Communications)
    Mts Group May 2013 - Present
    Moscow, Russia
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  • Projects Director/Group Head (B2B, Establishment, Devises, Broadband Marketing Communications).
    "Mts" (“Mobile Telesystems”) Apr 2011 - Apr 2013
    (25% b2b, 75% b2c)  Develop short and long term communication strategies for responsible categories  Creative development and media mix planning/approval (TV, digital projects, OOH, etc) Creative budget management (including cost analysis, post evaluations, etc)  Sales support and sales kit development (especially important for b2b category) Regional launches support and control  Creative agencies management, control and evaluation All kind of researches (creative materials and concepts understanding and perception, insights generation, product’s USP…)  BTL and sponsorship activities support. Participate in profile and professional exhibitions  Support and built team to achieve department’s and company’s goals Competitors activities analysis
  • “Vimpelcom” (“Beeline”)
    Head Of Marketing Communications Department (Wire Internet, Ip-Tv, Wifi, Mobile Tv, Usb-Modems)
    “Vimpelcom” (“Beeline”) Sep 2008 - Mar 2011
    Moscow/ Hq
  • “Vimpelcom” (“Beeline”)
    Senior Advertising Manager (B2B)
    “Vimpelcom” (“Beeline”) Jan 2006 - Aug 2008
  • “Vimpelcom” (“Beeline”)
    B2B Marketing Manager (Sme Segment)
    “Vimpelcom” (“Beeline”) Apr 2005 - Jan 2006
  • Western Union (Hq)
    Marketing Manager
    Western Union (Hq) Nov 2001 - Apr 2005

Maria Yakovleva Skills

Marketing Communications Telecommunications Marketing Cross Functional Team Leadership Project Planning Segmentation Product Management Product Marketing Brand Development Digital Strategy Marketing Strategy Brand Management Marketing Research Social Media Цифровой Маркетинг Маркетинг В Социальных Сетях

Maria Yakovleva Education Details

  • Moscow State University, Sociological Faculty
    Moscow State University, Sociological Faculty
    “Red” Diploma

Frequently Asked Questions about Maria Yakovleva

What company does Maria Yakovleva work for?

Maria Yakovleva works for Мтс

What is Maria Yakovleva's role at the current company?

Maria Yakovleva's current role is Marketing communications Director- MTS Group.

What is Maria Yakovleva's email address?

Maria Yakovleva's email address is ma****@****nbox.ru

What schools did Maria Yakovleva attend?

Maria Yakovleva attended Moscow State University, Sociological Faculty.

What skills is Maria Yakovleva known for?

Maria Yakovleva has skills like Marketing Communications, Telecommunications, Marketing, Cross Functional Team Leadership, Project Planning, Segmentation, Product Management, Product Marketing, Brand Development, Digital Strategy, Marketing Strategy, Brand Management.

Who are Maria Yakovleva's colleagues?

Maria Yakovleva's colleagues are Petr Alferov, Максим Полищук, Сидельникова Сергеевна, Deborah Babcock, Ayaz Ismayloff, Алексей Феоктистов, Евгений Ефимов.

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