Maria De La Cruz Email & Phone Number

Leuven, Flanders, Be

Antwerp, Flemish Region, Belgium

I am in charge of the branding and overall online presence, with responsibilities that include developing and continuously adapting the website by adding and updating new promotions and posts. I manage the strategy, content, and execution of social media across Instagram, TikTok, and Facebook, utilizing storytelling as my primary tool. I also oversee the ideation, design, and execution of new campaigns, events, and promotions. In communications, I focus on persuasive speaking during sales… Show more I am in charge of the branding and overall online presence, with responsibilities that include developing and continuously adapting the website by adding and updating new promotions and posts. I manage the strategy, content, and execution of social media across Instagram, TikTok, and Facebook, utilizing storytelling as my primary tool. I also oversee the ideation, design, and execution of new campaigns, events, and promotions. In communications, I focus on persuasive speaking during sales interactions with clients. Additionally, I prioritize customer experience at all touchpoints, ensuring we deliver more than just food—we sell the brand and the experience. Show less

Leuven, Flemish Region, Belgium

My role involved various marketing activities, including designing social media posts, publishing blog content on the website, and managing email marketing campaigns. In addition, I had taken on the responsibility of enhancing the company’s employer branding on Instagram and LinkedIn, which has sharpened my skills in copywriting, photography, editing, and content strategy

Leuven, Flemish Region, Belgium

4-hours/week volunteering. I assisted in creating Instagram and LinkedIn posts, including videos, by handling both design and copywriting. I collaborated on developing monthly content calendars and action plans for social media, and also provided on-site support during events.

Belgium

Summer Job. I assisted the HR team with marketing activities, focusing on social media management across Instagram, LinkedIn, and YouTube. This included creating content to showcase the company’s culture and job opportunities. I also helped maintain and update the website and contributed to employer branding by supporting initiatives that promoted the company as an attractive workplace. In addition, I briefly touched on other tasks regarding the internal corporate communications team.

Leuven, Flemish Region, Belgium

I was in charge of the entire restaurant, both online and offline, as well as managing employees during shifts. Offline, I supervised and led the team to achieve daily goals such as service time and productivity, following strategies set by the IoT McDo environment. Online, I read, interpreted, and acted on the business environment’s indicators, while also handling IT help desk requests, adding/removing items, creating daily contracts, and bank deposits. This role enhanced my responsibility… Show more I was in charge of the entire restaurant, both online and offline, as well as managing employees during shifts. Offline, I supervised and led the team to achieve daily goals such as service time and productivity, following strategies set by the IoT McDo environment. Online, I read, interpreted, and acted on the business environment’s indicators, while also handling IT help desk requests, adding/removing items, creating daily contracts, and bank deposits. This role enhanced my responsibility, communication, time management, and people management skills. Leading by example, I consistently motivated employees and performed well on manager assessments conducted by my superiors. Show less

Leuven, Flemish Region, Belgium

I was given this role because they already saw me as work floor manager material. However, due to the hierarchical bureaucracy, I first had to become a crew trainer. Although this phase was brief, I trained employees when they were new to the work floor or workstation and assisted the shift manager, taking charge of the crew whenever the shift manager was not around.

Leuven, Flemish Region, Belgium

Belgium

I carried out a variety of activities, including collaborating on social media posts for Facebook, Instagram, and LinkedIn, assisting and testing a new website and mobile/tablet application, supporting communications by answering emails and sending PR articles to distributors, and developing a new internal design system using various customer journeys.

Leuven, Flemish Region, Belgium

I worked on a small business project aimed at introducing edible plates to the Belgian market to combat pollution, especially targeting festivals. I managed all online marketing, focusing on creating and editing social media content for Instagram and Facebook, while tracking analytics to measure performance. Offline, I handled marketing at fairs, preparing our booths, and also engaged in PR and sales by reaching out to sustainability-focused groups for potential sales and partnerships.

Master Of Communication Sciences: Digital Media And Society

Master Of Business Administration: Strategic Marketing Management

Bridging Master Business Administration

Bachelor Of Advanced Business Management: Design Thinking And Innovation

Bachelor Of Business Management With Focus On Marketing