Maria Fernanda Noronha Abrahão Machado Email & Phone Number

Portugal

Porto, Portugal

Brazil

• Collaborated on the redesign of the loyalty program within the bank's e-commerce ecosystem;
• Led an initiative that resulted in a 68% increase in conversion for the Desconto na Fatura product;
• Enhanced customer satisfaction, with a 20-point increase in NPS.

• As a Product Designer in Growth and SEO, I collaborated with mature agile teams to drive user acquisition, engagement, and conversion aligned with OKRs;
• Participated in the design of a profiling system, resulting in a 15.4% improvement in conversion rates;
• Collaborated on design system implementations, aligned with accessibility.

• As the first Product Designer in the Brazilian team at Shopee, a leading e-commerce platform, I defined design direction and user experiences;
• Collaborating closely with teams in Asia, I conducted user research and utilized data insights to understand local user behaviors;
• Conducted A/B testing and benchmarking for the redesign of the e- commerce platform's checkout.

Juiz De Fora E Região, Brasil

• Supported the design team in creating visual assets and materials for communication and marketing initiatives.
• Collaborating closely with other designers, I developed visually captivating graphics and contributed to the organization's brand guidelines.