María Alonso Vecino Email & Phone Number

Madrid, Es

Madrid

At Key Content, I lead the development and implementation of SEO strategies. I take charge of client content and SEO projects from initial briefing to final delivery, ensuring that all materials meet quality standards and are delivered on time. Managing complex international projects, I led diverse teams of SEO project managers, SEO consultants, editors, and writers, optimizing workflows and ensuring the timely delivery of high-quality localized content. - Manage, monitor, and update project timelines, setting realistic expectations with clients and internal teams to ensure transparency and successful project delivery- Managing SEO Project Managers Team- Effectively manage workloads, ensuring that tasks are allocated appropriately and completed within established timelines.- Manage localization projects across multiple markets, coordinating language teams, and ensuring timely delivery of high-quality localized materials.- Conducted comprehensive keyword research and developed effective content strategies for international clients.-Defined processes and workflows to improve team productivity, managing SEO project managers, consultants, editors, and writers.- Coordinated complex international projects with a multidisciplinary team.- Integrated AI tools to enhance keyword research accuracy and streamline processes.- Communicates account performance internally.

SEO Strategies Keyword research and analysis: identifying the most relevant an high-traffic keywords. Developing content strategiesLocalize existing content and ensure that the localized content maintains brand consistencyContent creation: developing high-quality, relevant and keyword-optimized content to attract and engage usersAnalytics and reporting: tracking and analyzing website traffic, search engine rankings and other metrics to measure the SEO efforts and make data-driven decisions.Language localization content: adapting website to Spanish and local nuances

Manage and construct digital reporting strategy and continuous optimization and monitoring of industry benchmark KPIs.Provide analytical strategies to maximize KPI including adjusting digital content strategy.Present insights to teams and departmentsBuild Boolean listening queries in BrandwatchConduct buyer journey research to help the team optimize the website, marketing touchpoints, and sales approach.Investigate competitors digital marketing strategies.Conduct Market Research and identify Industry trends.Boolean query writing.Analysing social media conversations, looking for patterns to identify topics.Rating & Reviews Analysis to find consumer pain moments.Presenting insights and recommendations to client. Social media strategy development.Follow-up of influencer marketing strategy.Client: L'Oréal Group Spain.

Madrid Area, Spain

SEO Strategies Keywords ResearchContent Planning and strategiesLead Digital TeamDefine Online KPI’s DashboardsDigital Transformation StrategyManage relationship with external providers: creative agenciesMonitoring & AnalysisSocial Media Plan

London, United Kingdom

• Develop content strategies | Writing articles• SEO Strategist for the Spanish Website• Conduct Keywords Research and write quality, original articles. • Work with US team to ensure consistent content• Manage Market and competitive research

Madrid

• Social Media Strategies• Making presentations and proposals• Lead and mentor the Digital Team• Conducting social media research and studies• Online reputation audits• SEO | SEM : SEO on-page audits | SEO Strategists | Adwords and Social Ads Campaigns• Social Media Employees Policy• Digital Content and Editorial Planning • Online Monitoring and Reports• Define Online KPI’s Dashboards• Online Crisis Management

Online Reputation Teacher - IED

Madrid Y Alrededores, España

Online monitoringMonthly report focus on online brand reputation with Radian6 ToolCommunity Management and Community Management team supervisionSocial Media Brand Guidelines

Madrid

Social Media Management for: Nokia and FiatScheduled Digital Content Plans Prepared briefings and presentationsPresenting our proposals to the clients and maintaining daily contact with them

Madrid

Online Comunication Consultat for:SIMA (International Real State Exhibition)Relais & Châteaux Hotels

Madrid

• Design the communication plan, including specifics plans for the different campaigns• Keep relations with all the media, which were main objective audience for the fairs • Develop the communication TV campaigns during the exhibition• Organize press conferences and breakfast work meetings• Coordinate and supervise the labour of the journalist team • Write press notes and keep the corporate press web updated• Design the communication strategies for Internet with new tools adapted to web 2.0 • Suppliers management and control• Responsible for annual communication budget

Realización de reportajes sobre inversión, finanzas, y empresa

Realización de reportajes sobre gestión empresarial

• Reportajes sobre Bolsa tanto nacional como internacional, y artículos sobre inversión y consumo • Entrevistas a personajes relevantes del sector de la economía española

Reportajes sobre Bolsa tanto nacional como internacional, y artículos sobre inversión y consumo• Entrevistas a personajes relevantes del sector de la economía española

Portal de la editorial VNU Business Publications España Elaboración de reportajes especiales y en profundidad sobre el sector de las Tecnologías de la Información

Revista especializada en el sector informático y destinada a lectores profesionales

Revista especializada en el sector de la fabricación de informática, destinada también a un público especializado

Reportajes sobre cine, museos o informática

Licenciada En Periodismo, Periodismo

Master Seo/Sem Profesional, Comunicación Digital Y Contenidos Multimedia