Maria Alvarez Email and Phone Number
I care how my work contributes to the lives of others; my company, managers, colleagues and ultimately, the consumer I am communicating to. I enjoy working with companies that are driving the innovation agenda by finding new ways to improve their products, services or how to reach their consumers. Throughout my career; I have been lucky to have worked and learned from some of the best organisations in the world; Microsoft, The Walt Disney Company, 20th Century Fox, MasterCard and most recently PUIG.My contribution is to find & foster the best talent, implement efficient processes and design a successful roadmap to deliver on commercial targets. I bring the ability to do this in the fast-paced & transformative context in which most of the brands are currently competing for market share. We are living one of the most exciting and transformational times for business with the fast evolution of technology. We are also experiencing an important swift of globalised markets & emerging economies. I thrive working with teams that can see this, are highly adaptable and hungry to take advantage of all the opportunities available to us. Specialties:Global Marketing & Media, Data-Driven & Growth Strategies, Digital Transformation, Project Management, Consumer analysis, Cross-Channel Media & Investment Management, Cross-Functional Team leadership, New Business Creation & Pitching.
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Marketing | Media Consultant For Startup BusinessesFreelanceValencia, Es
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Chief Executive OfficerExpert Demand Generation Nov 2023 - PresentUnited States -
Digital Marketing DirectorExpert Demand Generation May 2023 - Oct 2023United StatesEDG is a leading marketing firm specializing in B2B and B2C services for businesses in the pharmaceutical and Healthcare industries. With a focus on delivering comprehensive solutions, we craft robust go-to-market strategies, create sales opportunities, generate high-quality leads, facilitate patient acquisition, and drive effective customer communications. Leveraging cutting-edge, tailor-made digital marketing tools for each unique objective, we empower our clients to excel in the highly competitive healthcare landscape.Our service portfolio encompasses the full spectrum of marketing, ranging from strategic planning to website development (including design and content), Pay-Per-Click (PPC) advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Outbound marketing, and Social Media campaigns.Headquartered in the United States, EDG maintains a global presence with a diverse clientele spanning across Asia and Europe. Our commitment to excellence and innovation ensures that our clients receive results-driven marketing solutions to propel their businesses to new heights." -
Marketing | Media Consultant For Startup BusinessesFreelance Jan 2020 - PresentMadrid, Community Of Madrid, Spain● ThatHat – Business consulting, marketing and media for a Fashionstartup● Minishoes.es – Number #2 Spanish e-commerce portal for kidsfootwear. Marketing consultancy with a focus on their website andsocial media assets● Canussa - Sustainable & vegan accessories brand. Business consultancyfor the yearly product launch plan
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Growth - New Business ManagementMr Jeff Labs Sl Apr 2021 - May 2023Valencia, Valencian Community, SpainJeff is a tech company that merges the online and offline lives of our consumers. Jeff is a franchise brand present in 35 counties with over 2000 entrepreneurs that delivers services of the day to day to the end consumer. Currently with five lines of business “verticals” ; ( Laundry, Fitness, Beauty, Coffee & Coworking) My role at Jeff is within the growth department finding new business models, establishing their ROI & creating the tools needed to prepare the entrepreneurs to run them in their country. In addition to that, we also look into the international expansion of our products so I am also involved with commercialising our business in new markets. In the true sense of a startup, my responsibilities vary depending on the projects I run at the time but always with a growth objetive.Projects run at the time of writing:● Ongoing Growth expansion strategy & activation in India to increase the totalnumber of business by 350 units for one of the verticals.● Conversion / tailoring of current business models for expansion opportunities in Canada● Development of a new brand - Coffee Jeff● Development of the co-working business vertical in Valencia -
Global Client LeadStarcom Nov 2017 - Oct 2019Barcelona Area, SpainStarcom is part of Publicis Media, which is the 3rd largest communications group in the worldClient: PUIG - Perfume & cosmetics brand with sales of 2, 585 M€ in 2021 across 150 markets.● Pitched & won for Publicis Media the PUIG business.● Nominated as the Transition Lead from Havas (prior agency) to Starcom Barcelona (part of Publicis Media group). Transitioned the business in less than 3 months with our first buying assignments activated days after the appointment of Starcom● Created & led the first Publicis Media global hub in Barcelona.Increasing the services portfolio for Spain to include: Global Social Media & Global Programmatic centralised buying● Promoted to Global Client Lead for the account in Barcelona & won the business across four additional counties within 6 months. Responsible for over €200M in communications budget across 32 markets.● Delivered yearly media communication strategies for their main brands (Carolina Herrera, Paco Rabanne, Jean Paul Gaultier & Nina Ricci) -
Global Business DirectorStacom Mediavest Group Apr 2014 - Nov 2017Clients: Mobile Gaming (King & Wargamming.net) | Alcohol (BrownForman) | FMCG (McCormick) | Financial (Deutsche Bank) | Travel (EtihadAirways)● Led global communications media strategies across 40+ markets.● Achieved a 207% growth in revenue for Publicis Media correlated to revenue growth in the brands I was managing.● Delivered global business training for over 30 employees● Tested new technology in the US to focus our messaging & avoid mass media wastage. Introduced Addressable TV to our communications channels. -
Emea Account DirectorUniversal Mccann Jul 2010 - Mar 2014London, United Kingdom• Managed global business across several categories | Gaming (XBOX) | Consumer Electronics, Software & Cloud Services (Microsoft) |Fintech (Mastercard) • Responsible for media budgets of over €400M across Europe and Middle East• Work alongside creative agencies and media vendors to deliver holistic marketing programs• Curated data to inform media strategies: Market analysis | Digital Media Delivery Metrics | Country Business Information | Advertising Industry Sources • Planning and buying with a delivery of an over €2M deal with Viacom to use the Windows 10 UX as part of the MTV Music Video Awards -
International Account ManagerVizeum Feb 2008 - Jun 2010Los Angeles County, California, United States2Oth Century Fox• Contributed to the opening of our Vizeum Global branch in Los Angeles• Serviced the International Media needs for 20th Century Fox • Learned how to work and thrive in the US working culture• Delivered multiple media strategies, some examples: Avatar | Australia | Wolverine | Ice Age• Data analysis of market media costs, competitive approaches, seasonality factors and box office affluence to inform our trading strategy -
International Account ManagerUniversal Mccann Jul 2007 - Feb 2008London, England, United KingdomUPS & Bacardi Accounts• Audit media placements in market • Negotiated global trade press and media adverting -
International Account ManagerCarat Jul 2005 - Jul 2007London, England, United KingdomWalt Disney Europe• Learned how to work in the UK and alongside all my European colleagues• Fully Dedicated to the Walt Disney Company account• Delivered market analysis, media performance reports, budget reports• Delivered insights to complete the European Launch Media Guidelines• Participated on multi-market qualitative research projects -
Intern - Madrid, SpainCarat Madrid Sep 2004 - Jul 2005Client services accounts: Air Europa, ABC (National Newspaper), Real Madrid, EMI.Internship also on the TV planning and buying department during this period.
Maria Alvarez Education Details
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Publicidad Y Relaciones Publicas
Frequently Asked Questions about Maria Alvarez
What company does Maria Alvarez work for?
Maria Alvarez works for Freelance
What is Maria Alvarez's role at the current company?
Maria Alvarez's current role is Marketing | Media Consultant for Startup Businesses.
What schools did Maria Alvarez attend?
Maria Alvarez attended Universidad San Pablo-Ceu.
Not the Maria Alvarez you were looking for?
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José María Álvarez-Pallete
Madrid -
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Maria Alvarez
Spain
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