Maria Alvarez Email & Phone Number

Valencia, Es

Valencia, Es

United States

United States

EDG is a leading marketing firm specializing in B2B and B2C services for businesses in the pharmaceutical and Healthcare industries. With a focus on delivering comprehensive solutions, we craft robust go-to-market strategies, create sales opportunities, generate high-quality leads, facilitate patient acquisition, and drive effective customer communications. Leveraging cutting-edge, tailor-made digital marketing tools for each unique objective, we empower our clients to excel in the highly competitive healthcare landscape.Our service portfolio encompasses the full spectrum of marketing, ranging from strategic planning to website development (including design and content), Pay-Per-Click (PPC) advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Outbound marketing, and Social Media campaigns.Headquartered in the United States, EDG maintains a global presence with a diverse clientele spanning across Asia and Europe. Our commitment to excellence and innovation ensures that our clients receive results-driven marketing solutions to propel their businesses to new heights."

Madrid, Community Of Madrid, Spain

● ThatHat – Business consulting, marketing and media for a Fashionstartup● Minishoes.es – Number #2 Spanish e-commerce portal for kidsfootwear. Marketing consultancy with a focus on their website andsocial media assets● Canussa - Sustainable & vegan accessories brand. Business consultancyfor the yearly product launch plan

Valencia, Valencian Community, Spain

Jeff is a tech company that merges the online and offline lives of our consumers. Jeff is a franchise brand present in 35 counties with over 2000 entrepreneurs that delivers services of the day to day to the end consumer. Currently with five lines of business “verticals” ; ( Laundry, Fitness, Beauty, Coffee & Coworking) My role at Jeff is within the growth department finding new business models, establishing their ROI & creating the tools needed to prepare the entrepreneurs to run them in their country. In addition to that, we also look into the international expansion of our products so I am also involved with commercialising our business in new markets. In the true sense of a startup, my responsibilities vary depending on the projects I run at the time but always with a growth objetive.Projects run at the time of writing:● Ongoing Growth expansion strategy & activation in India to increase the totalnumber of business by 350 units for one of the verticals.● Conversion / tailoring of current business models for expansion opportunities in Canada● Development of a new brand - Coffee Jeff● Development of the co-working business vertical in Valencia

Barcelona Area, Spain

Starcom is part of Publicis Media, which is the 3rd largest communications group in the worldClient: PUIG - Perfume & cosmetics brand with sales of 2, 585 M€ in 2021 across 150 markets.● Pitched & won for Publicis Media the PUIG business.● Nominated as the Transition Lead from Havas (prior agency) to Starcom Barcelona (part of Publicis Media group). Transitioned the business in less than 3 months with our first buying assignments activated days after the appointment of Starcom● Created & led the first Publicis Media global hub in Barcelona.Increasing the services portfolio for Spain to include: Global Social Media & Global Programmatic centralised buying● Promoted to Global Client Lead for the account in Barcelona & won the business across four additional counties within 6 months. Responsible for over €200M in communications budget across 32 markets.● Delivered yearly media communication strategies for their main brands (Carolina Herrera, Paco Rabanne, Jean Paul Gaultier & Nina Ricci)

Clients: Mobile Gaming (King & Wargamming.net) | Alcohol (BrownForman) | FMCG (McCormick) | Financial (Deutsche Bank) | Travel (EtihadAirways)● Led global communications media strategies across 40+ markets.● Achieved a 207% growth in revenue for Publicis Media correlated to revenue growth in the brands I was managing.● Delivered global business training for over 30 employees● Tested new technology in the US to focus our messaging & avoid mass media wastage. Introduced Addressable TV to our communications channels.

London, United Kingdom

• Managed global business across several categories | Gaming (XBOX) | Consumer Electronics, Software & Cloud Services (Microsoft) |Fintech (Mastercard) • Responsible for media budgets of over €400M across Europe and Middle East• Work alongside creative agencies and media vendors to deliver holistic marketing programs• Curated data to inform media strategies: Market analysis | Digital Media Delivery Metrics | Country Business Information | Advertising Industry Sources • Planning and buying with a delivery of an over €2M deal with Viacom to use the Windows 10 UX as part of the MTV Music Video Awards

Los Angeles County, California, United States

2Oth Century Fox• Contributed to the opening of our Vizeum Global branch in Los Angeles• Serviced the International Media needs for 20th Century Fox • Learned how to work and thrive in the US working culture• Delivered multiple media strategies, some examples: Avatar | Australia | Wolverine | Ice Age• Data analysis of market media costs, competitive approaches, seasonality factors and box office affluence to inform our trading strategy

London, England, United Kingdom

UPS & Bacardi Accounts• Audit media placements in market • Negotiated global trade press and media adverting

London, England, United Kingdom

Walt Disney Europe• Learned how to work in the UK and alongside all my European colleagues• Fully Dedicated to the Walt Disney Company account• Delivered market analysis, media performance reports, budget reports• Delivered insights to complete the European Launch Media Guidelines• Participated on multi-market qualitative research projects

Client services accounts: Air Europa, ABC (National Newspaper), Real Madrid, EMI.Internship also on the TV planning and buying department during this period.