Extensive experience in commercial and product areas within global sports companies, I specialize in merchandising, marketing, new business development, and product creation. My career includes significant leadership roles at Puma and Nike, where I have consistently driven growth and enhanced brand presence.Currently, I lead the Merchandising area for Puma in Latin America, overseeing strategies and execution to drive regional growth and strengthen brand positioning. Prior to this, I served as the Sales Director for Puma in Argentina, where I successfully transformed the commercial team, optimizing business operations and elevating the brand image.At Nike, I held the position of Sales Manager for the Southern Cone Region. In this role, I managed the distribution and commercial development of the Women's and Sportswear business units. I was also responsible for the regional launch of the Nike Sportswear brand and the design, development, and implementation of a new distribution channel, significantly improving market penetration and sales.