Redefining the way people connect with brands. Communication campaign leader who works with the marketing teams to get results. Full involvement in the creative process and media strategy.Clients:HEINEKEN 2019 - present : Desperados & El Águila UBERWARNER BROSS PICTURES 2017 – 2019- Development and implementation of launch strategy for international and local movies in the Spanish market.- Communication plan definition and development with active Social Media, Program and DATA follow-up and results analysis.- Experiential marketing and format innovation.BANCO SANTANDER 2017 – 2018- Developed and implemented communication projects for Santander Global Corporative& Spain.- Created the online football competition “Santander Futbol Pasion” for LATAM.IBERIA 2012 – 2017- Lead successful global rebranding and positioning with updated company values and philosophy and brand expansion in international markets--Asia, LATAM, and Europe.- Created CRM customer satisfaction strategy and loyalty campaigns- Developed and implemented global online price campaigns with results measurement in LATAM and Europe.

Advise, consult, and strategize lauch of new audiovisual productions and musical content fordifferent digital & TV platforms.

Developed, implementated, and monitored marketing plan and annual budgets assignations.Created strategic plans, did results analysis, examined the impact and notoriety of 360º campaigns specializing in offline media .Participated in new business development.Managed the following clients:MEDIAPRO- Developed campaign to launching new digital TV platform Gol Televisión and managed image communication.- Created strategies to attract new clients with a focus on results measurement and direct contract response. Helped support high promotion and loyalty campaigns.PROCTER & GAMBLE: AUSONIA- Managed new product launch and did the sales and repercussion analysis. Developed rigorous studies and analysis of consumer behavior, successfully applied those results to campaign strategies.- Provided creative process leadership for social awareness campaigns with the AECC with a focus on offline campaignsGRUPO PRISA: THE HUFFINGTON POST- Launched the online platform and news aggregator blog

Monitored and oversaw the execution of annual communication and marketing plans.Managed national and international clients with strategic planning, performance monitoring, 360º communication campaign analysis and impact, direct marketing coordination, and point of sale development actions.Planned, supervised and executed media plans.Developed competence studies, consumer behavior, product performance and market trendanalysis for:Compañía Española de Petróleos (CEPSA)Proctor & Gamble: Dodot and KandooVodafoneFundación Castilla La Mancha Tierra de Viñedos

Directed the management of national and international clients.Budget PreparationDeveloped competition analysis.Managed and coordinated various stages of production, for the following clients:Kraft FoodGlaxosmithklineWWFIBMBritish American Tobacco,SAPOsramDiageo (Four Roses / Cacique )