AeroLeads people directory · profile
María Arcos Riaño Email & Phone Number
ACCOUNT DIRECTOR
at
Ogilvy
1 work email found
@tapsa.es
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
ACCOUNT DIRECTOR
Location
Madrid, Community of Madrid, Spain
Company size
Who is María Arcos Riaño? Overview
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Quick answer
María Arcos Riaño is listed as ACCOUNT DIRECTOR at Ogilvy, a with 235 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a work email signal at tapsa.es and a matched LinkedIn profile for María Arcos Riaño.
María Arcos Riaño previously worked as COMMUNICATION ADVISOR at Zip Zap Producciones Audiovisuales and ACCOUNT DIRECTOR at Tapsa. María Arcos Riaño holds Curso, Legislación Sobre Propiedad Intelectual from Cef Centro De Estudios Financieros.
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Email format at Ogilvy
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*@tapsa.es
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Profile bio
About María Arcos Riaño
Expert in global brand communication with extensive experience in marketing,advertising, and communication. Specializing in the development and execution of multi-channel brand strategies.Areas of expertise:- Brand creation and positioning- Needs detection and objectives definition- Segmentation strategies, conversion, optimization, and result measurement and assesment- Multi-channel campaign developmento ATLo BTLo Digital ( digital marketing, social apps, websites, branded content and innovationprojects)o Experiential Marketing.- Strategic planning, resource and team management.- Excellent communication skills.- Results oriented mass media and segmented campaigns
Listed skills include Publicidad En Internet, Comunicaciones De Marketing, Marketing Digital, Publicidad, and 16 others.
Current workplace
María Arcos Riaño's current company
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Ogilvy
6 roles
María Arcos Riaño work experience
A career timeline built from the work history available for this profile.
Account Director
CurrentRedefining the way people connect with brands. Communication campaign leader who works with the marketing teams to get results. Full involvement in the creative process and media strategy.Clients:HEINEKEN 2019 - present : Desperados & El Águila UBERWARNER BROSS PICTURES 2017 – 2019- Development and implementation of launch strategy for international and local movies in the Spanish market.- Communication plan definition and development with active Social Media, Program and DATA follow-up and results analysis.- Experiential marketing and format innovation.BANCO SANTANDER 2017 – 2018- Developed and implemented communication projects for Santander Global Corporative& Spain.- Created the online football competition “Santander Futbol Pasion” for LATAM.IBERIA 2012 – 2017- Lead successful global rebranding and positioning with updated company values and philosophy and brand expansion in international markets--Asia, LATAM, and Europe.- Created CRM customer satisfaction strategy and loyalty campaigns- Developed and implemented global online price campaigns with results measurement in LATAM and Europe.
Jan 2013 - Present
Communication Advisor
Current
Zip Zap Producciones Audiovisuales
Advise, consult, and strategize lauch of new audiovisual productions and musical content fordifferent digital & TV platforms.
Jan 2020 - Present
Account Director
Tapsa
Developed, implementated, and monitored marketing plan and annual budgets assignations.Created strategic plans, did results analysis, examined the impact and notoriety of 360º campaigns specializing in offline media .Participated in new business development.Managed the following clients:MEDIAPRO- Developed campaign to launching new digital TV platform Gol Televisión and managed image communication.- Created strategies to attract new clients with a focus on results measurement and direct contract response. Helped support high promotion and loyalty campaigns.PROCTER & GAMBLE: AUSONIA- Managed new product launch and did the sales and repercussion analysis. Developed rigorous studies and analysis of consumer behavior, successfully applied those results to campaign strategies.- Provided creative process leadership for social awareness campaigns with the AECC with a focus on offline campaignsGRUPO PRISA: THE HUFFINGTON POST- Launched the online platform and news aggregator blog
May 2011 - Sep 2012
Account Manager
Tapsa
Monitored and oversaw the execution of annual communication and marketing plans.Managed national and international clients with strategic planning, performance monitoring, 360º communication campaign analysis and impact, direct marketing coordination, and point of sale development actions.Planned, supervised and executed media plans.Developed competence studies, consumer behavior, product performance and market trendanalysis for:Compañía Española de Petróleos (CEPSA)Proctor & Gamble: Dodot and KandooVodafoneFundación Castilla La Mancha Tierra de Viñedos
Jan 2008 - Sep 2011
Account Executive
Directed the management of national and international clients.Budget PreparationDeveloped competition analysis.Managed and coordinated various stages of production, for the following clients:Kraft FoodGlaxosmithklineWWFIBMBritish American Tobacco,SAPOsramDiageo (Four Roses / Cacique )
Jan 2007 - Jan 2008
7 education records
María Arcos Riaño education
Curso, Legislación Sobre Propiedad Intelectual
Curso, Web Analytics
Marketing On Line & Community Manager, Marketing
Master Of Business Administration - Mba, Marketing Y Publicidad
Master Of Business Administration - Mba, Marketing Y Publicidad
Licenciada
Education record
Fundación Uned
FAQ
Frequently asked questions about María Arcos Riaño
Quick answers generated from the profile data available on this page.
What company does María Arcos Riaño work for?
María Arcos Riaño works for Ogilvy.
What is María Arcos Riaño's role at Ogilvy?
María Arcos Riaño is listed as ACCOUNT DIRECTOR at Ogilvy.
What is María Arcos Riaño's email address?
AeroLeads has found 1 work email signal at @tapsa.es for María Arcos Riaño at Ogilvy.
Where is María Arcos Riaño based?
María Arcos Riaño is based in Madrid, Community of Madrid, Spain while working with Ogilvy.
What companies has María Arcos Riaño worked for?
María Arcos Riaño has worked for Ogilvy, Zip Zap Producciones Audiovisuales, Tapsa, and Ogilvy & Mather Madrid.
How can I contact María Arcos Riaño?
You can use AeroLeads to view verified contact signals for María Arcos Riaño at Ogilvy, including work email, phone, and LinkedIn data when available.
What schools did María Arcos Riaño attend?
María Arcos Riaño holds Curso, Legislación Sobre Propiedad Intelectual from Cef Centro De Estudios Financieros.
What skills is María Arcos Riaño known for?
María Arcos Riaño is listed with skills including Publicidad En Internet, Comunicaciones De Marketing, Marketing Digital, Publicidad, Marketing En Internet, Online Advertising, Mercadotecnia, and Estrategia De Mercadotecnia.
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