Co Founder
CurrentDesde La Lógica construimos estrategias de Agile Marketing para empresas B2C y B2B, que les ayuden a reforzar su diferenciación, reposicionar su producto y generar una nueva propuesta de valor para sus clientes.
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Maria Arias Pimentel is listed as Brand & Communication Manager | Freelance mindset | #digital #strategy #retail at LA LÓGICA, a company with 3 employees, based in Greater Madrid Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Maria Arias Pimentel.
Maria Arias Pimentel previously worked as Co Founder at La Lógica and Global Communication Manager at Tavex. Maria Arias Pimentel holds Master Online In Digital Business, Modib from Isdi.
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Brand and Communication Strategy Senior Advisor Over 10 years of international experience. B2B / B2C / B2E environment. Specialised in retail (fashion/textile) My goal is transform business objectives into customer experiences (internal/external target) based on the total optimisation of brand engagement through actions that increase the value of the brand and its positioning in the market.View portfolio at www.mariapimentel.info
Listed skills include Moda, Publicidad, Estrategia Empresarial, Comunicaciones Internas, and 13 others.
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Madrid Y Alrededores, España
Desde La Lógica construimos estrategias de Agile Marketing para empresas B2C y B2B, que les ayuden a reforzar su diferenciación, reposicionar su producto y generar una nueva propuesta de valor para sus clientes.
Brazilian multinational owned by the Camargo Corrêa Group, with a presence in more than 50 countries, specialised in manufacturing and distribution of denim and workwear fabrics. It has eight factories located in Spain, Brazil, Mexico, Morocco, and Argentina, and a capacity of over 150 million metres, making it the largest producer of differentiated denim.
Madrid Y Alrededores, España
Responsible for definition of the communication strategy for the Denim Europe business unit based on objectives set by management. Creation of image-related media (catalogues, videos, website, etc.) and organisation of events (fashion shows, shootings, trade shows, conventions, customer presentations, etc.), with comprehensive management of the entire.
Reporting to the General Director of Communication and Institutional Relations, the main responsibility was definition and implementation of specific communication plans for employees (70,000 worldwide). Employer Branding. Catalogues, manuals, corporate magazine, institutional publications. Development of new information channels (Intranet, touch-screen.
Responsible for the launch of the corporate Intranet at Banco Santander in all its business units. Internal communication campaign, training, and motivation. Corporate image development, navigation architecture, and content management. Responsible for migration of the Intranet platforms to the business units in Latin America within the new corporate.
Global Wholesale Banking area, carrying out different internal communication activities in the company. Content management for the in-house magazine. Development of welcome handbooks. Design of posters and internal bulletins. Organisation of institutional events.
Comprehensive training in digital business. For professionals looking to re-train in the digital sector, entrepreneurs looking to launch.
Desarrollo de plan de marketing online. Análisis, supervisión y control de resultados. Medios y herramientas: SEO, SEM, Display, Vídeo.
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Maria Arias Pimentel works for LA LÓGICA.
Maria Arias Pimentel is listed as Brand & Communication Manager | Freelance mindset | #digital #strategy #retail at LA LÓGICA.
Maria Arias Pimentel is based in Greater Madrid Metropolitan Area, Spain, Spain while working with LA LÓGICA.
Maria Arias Pimentel has worked for La Lógica, Tavex, Inditex, and Banco Santander.
Maria Arias Pimentel's colleagues at LA LÓGICA include Laura Yagüez and Marta Cortacans.
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Maria Arias Pimentel holds Master Online In Digital Business, Modib from Isdi.
Maria Arias Pimentel is listed with skills including Moda, Publicidad, Estrategia Empresarial, Comunicaciones Internas, Marketing De Productos, Marca E Identidad, Estrategia De Marketing B2B, and Marketing B2C.
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