I continue teaching marketing, management, and social enterprise courses. Additionally, among other things, I am serving as * Faculty Lead for CI Solutions, our student-run agency. Currently working on B Corp certification, nonprofits, and micro-entrepreneurs-related projects. * Faculty Mentor for our first MVS Social Impact Business Learning Community (first-year students).* Campus representative for Chancellor's Office Academic Council on International Programs (ACIP).For… Show more I continue teaching marketing, management, and social enterprise courses. Additionally, among other things, I am serving as * Faculty Lead for CI Solutions, our student-run agency. Currently working on B Corp certification, nonprofits, and micro-entrepreneurs-related projects. * Faculty Mentor for our first MVS Social Impact Business Learning Community (first-year students).* Campus representative for Chancellor's Office Academic Council on International Programs (ACIP).For a partial list of publication visit https://scholar.google.com/citations?hl=en&user=Y5buHjIAAAAJ&view_op=list_works&sortby=pubdate Show less

Teaching: MKT 497 - B Corp Impact Clinic Pilot - Consulting projects with local businessesBUS 499 - Business CapstoneBUS 498 - Direct Research - Social Business Minor Capstone - three peer-reviewed publications with studentsBUS 301 - Social Business Planning - Service Learning course. * Fall 2018 & 2019: Cross-border course experience with Univ. Autonoma de Baja CaliforniaBUS 203 - Intro to Social Business * Spring 2021- 2023: Experiential Learning COIL… Show more Teaching: MKT 497 - B Corp Impact Clinic Pilot - Consulting projects with local businessesBUS 499 - Business CapstoneBUS 498 - Direct Research - Social Business Minor Capstone - three peer-reviewed publications with studentsBUS 301 - Social Business Planning - Service Learning course. * Fall 2018 & 2019: Cross-border course experience with Univ. Autonoma de Baja CaliforniaBUS 203 - Intro to Social Business * Spring 2021- 2023: Experiential Learning COIL Project with Univ. International of Catalunya (Spain)MKT 310 - Principles of Marketing: face-to-face and both synchronous and asynchronous online MKT 320 - Marketing Strategy - Consulting projects with local businessesMKT 410 - International Marketing BUS 572 - Study abroad: Graduate International Experience in Business (Spain: Madrid, Barcelona & Toledo) UNIV 392 – Study abroad: Social Innovation in Spain: An Experienship – IRA funded - canceled due to COVIDMGT 497 - Direct Study MGT 307 - Principles of Management Researching: Hybrid Organizations, Social Enterprises, B Corps, NPO's Earned Income Strategies, case method & experiential learning in SEE. - Women Economic Ventures - Board Member - The Case Centre UK - Board Member - Case Research Foundation - Board Member - SAGE Publishing Social Impact Cases Series - Editor- NACRA (North American Case Research Association) - Chair - Social Entrepreneurship & Sustainability Track since 2018 - B Academics - Founding Board Member - Inaugural Membership Chair- USASBE - 2021 Social Entrepreneurship SIG Chair Show less

As the APD I provided oversight for this MVS School program. I held operational, recruitment, and advising responsibilities and served as the program representative internally and externally.Additionally, I enhanced the program in numerous ways through drawing on my expertise and experience in digital/online learning, including my leadership in sharing digital tools to increase student engagement, maintain academic integrity in digital assessments, expand virtual international engagement… Show more As the APD I provided oversight for this MVS School program. I held operational, recruitment, and advising responsibilities and served as the program representative internally and externally.Additionally, I enhanced the program in numerous ways through drawing on my expertise and experience in digital/online learning, including my leadership in sharing digital tools to increase student engagement, maintain academic integrity in digital assessments, expand virtual international engagement opportunities, and the development and implementation of online-specific peer teaching feedback assessments Show less

The Global Leaders Institute empowers arts changemakers to sustainably grow enterprises that impact communities. Each year, a select Cohort of 60 global arts professionals is invited to take part in the GLI 360 Executive MBA for Arts Innovators- social entrepreneurship, cultural agency, impact innovation, community development, organization management, design thinking, and education leadership. https://www.globalleadersprogram.com/moduledirectors/

In October 2021, I was appointed to The Case Centre US Board. In 2023, I was invited to join The Case Centre's Board of Trustees. This not-for-profit organization and registered charity is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. If you love the case method, you have to love The Case Centre. Let's connect!

The Case Research Foundation promotes awareness, development, and dissemination of case research, writing and teaching through the provision of scholarships, grants, and more. Currently, the major activity of the CRF is administering the Paul R. Lawrence Fellowship Program. This program provides fellowships to doctoral students and junior faculty in the first three years of a tenure-track or equivalent appointment to be trained in case research, writing, and teaching at the annual meeting of… Show more The Case Research Foundation promotes awareness, development, and dissemination of case research, writing and teaching through the provision of scholarships, grants, and more. Currently, the major activity of the CRF is administering the Paul R. Lawrence Fellowship Program. This program provides fellowships to doctoral students and junior faculty in the first three years of a tenure-track or equivalent appointment to be trained in case research, writing, and teaching at the annual meeting of the North American Case Research Association (NACRA). Show less

Instructor for upper division Management, Marketing and Social Business courses in the Martin V. Smith School of Business and Economics. Developed, implemented and taught the following subjects: *Special Topics in Social Business (BUS 522) - MBA class *The Entrepreneurial Manager (BUS 560) - MBA class*Intro to Social Business (BUS/ECON/SOC 203)*Social Business Planning (BUS/ECON/SOC 302) - service learning project*Research in Social Business (BUS/ECON/SOC 498) - service… Show more Instructor for upper division Management, Marketing and Social Business courses in the Martin V. Smith School of Business and Economics. Developed, implemented and taught the following subjects: *Special Topics in Social Business (BUS 522) - MBA class *The Entrepreneurial Manager (BUS 560) - MBA class*Intro to Social Business (BUS/ECON/SOC 203)*Social Business Planning (BUS/ECON/SOC 302) - service learning project*Research in Social Business (BUS/ECON/SOC 498) - service learning project*Principles of Marketing (MKT 310) - face to face & online modality*New Product Development (MKT 411)*Management of International Business (MGT 410)*International Marketing (MKT 410)* Peer-Reviewed Article: "Stewardship Revisited at the Fuzzy Ends of the Yunus Social Business Framework"​ - Journal of Social Business, Westburn Publishers, 2015* Book Chapter - "Introduction to Social Business: Theory, Practice and Critical Perspectives"​ - Chapter 10. Social Business Planning: Management and Financial Issues. Springer, Germany. 2014Faculty Lead - Online & Blended Community tlinnovations.cikeys.com/community/online-blended-community/Blended Learning Pilot Program Participant (Fall 12/Spring 13) - redesigned MKT 310 class Applying the QM Rubric - online workshop How to Teach Online using the QOLT Instrument - online workshop Maximus Award nominee (2012) - this award is driven by students who nominate in all categories and select the greatest faculty, administrator, staff and community member at CSUCISocial Business Club AdvisorAffordable Learning Solutions (ALS) campus advocate (2011/2013)Guest speaker: “College for All” (annual event) Guest speaker: ”Professors & Pastries” & "Professors at the Library" (annual event)Guest speaker: SOC/SPAN 429: Social Change in Spain & GLST 435 "Global Cities"Guest speaker: MVS Business Club meeting, NAWBO monthly meeting (June 2017) Show less

> New ventures development (assessed market opportunity and developed marketing plan) - Primary & Secondary Research> Business translations> Corporate training & cultural events > Spanish classes for K-5 and adults (Spanish for business)> CD “Aprende Español Cantando” (Volumen I), joint venture with Shalee Productions, Inc

Online instructor for upper division Management and Marketing courses, specifically: *Principles of Marketing*Intro to Business*Consumer Behavior *e-Marketing - authored Study Guide (original content -150 pages)*e-Commerce - co-authored Study Guide (original content - 140 pages)

> Developed strategic plan> Marketing activities (monthly PR, Google Adwords, Social Media, etc)> Board Development Committee > Annenberg Alchemy Leadership Seminar Participant (Class 17): Board Champion

Developed and executed the publicity plan (online/offline)As an active Board Member, contributed to the strategic direction of the organization

Team leader for a group of eight business consultants. Main areas of responsibility: project sales, consulting projects and new offering development for the unit. Specifically:•Basel II: New service of offering identification for Operational Risk including:•Authored and implemented the Commercial& Business Plan for the new offering•Sales support activities•Quantitative Suite (OpVision Engine & OpVision Data) definition and development project •Strategic Partner coordination… Show more Team leader for a group of eight business consultants. Main areas of responsibility: project sales, consulting projects and new offering development for the unit. Specifically:•Basel II: New service of offering identification for Operational Risk including:•Authored and implemented the Commercial& Business Plan for the new offering•Sales support activities•Quantitative Suite (OpVision Engine & OpVision Data) definition and development project •Strategic Partner coordination (Risklab- Santiago Carrillo)•Data Consortium analysis •Testing the solution in leading Spanish banks •International sales support: focus on proposals for EuropeAid programs in cooperation with the Spanish Stock Exchange consulting group (BME Consulting)•CRM offering definition (strategy, analytic and operational). Requirements´ definition & prototype execution. Coordination of activities with partners (Itineribus)•Human Resources activities within the groups: objectives definition, consultants´ evaluation, training & coaching programms, salaries increases, etc.Key Consulting Projects:•Medium Size Bank, Spain: Private Banking strategy definition: Focused on the sales and marketing strategy. Executed the customer acquisition plan (tactic actions: listing, Member Get Member campaign, prescriptors network, etc.). Selected and coordinated external suppliers. Coordinated six consultants’ activities. First phase (September 2001) led to a second phase (July 2002) •Leading Spanish Bank, México DF: Multichannel sales and commercial strategy defined. Supervised five consultants work. As a result of this project we sold the redesign and construction of the new bank website.•Leading Spanish Bank, Madrid: Defined the online banking offering for college students. Designed and built the website for this customer segment. Coordinated 4 senior consultants . Show less

•Defined, instituted and launched the Consulting Division to service the strategic consulting needs of clients on a pan-European basis. Areas of principal involvement were recruiting consultants and support staff, positioning the division inside and outside of the firm, development and refinement of service offering and methodology, business development and developing media contacts. Supervised 10 employees.•Served as Project Leader for several strategic projects with an average team size… Show more •Defined, instituted and launched the Consulting Division to service the strategic consulting needs of clients on a pan-European basis. Areas of principal involvement were recruiting consultants and support staff, positioning the division inside and outside of the firm, development and refinement of service offering and methodology, business development and developing media contacts. Supervised 10 employees.•Served as Project Leader for several strategic projects with an average team size of 4. Projects included conceptual and functional definition of an ecommerce initiative for retail banking, private banking, and brokerage offerings for a major Spanish and Latin American bank, and a high market visibility B2B marketplace redesign for a major Spanish utility company. Show less

•Worked with a leading electrical company to define its worldwide Internet strategy (B2B). Activities: primary and secondary research, customer needs’ assessment, competitor analysis, client e-assets identification, evaluation of strategic options, ecosystem identification and business model construction.•Conducted financial analysis and built sounded business case for a leading global pharmaceutical company that led to the Implementation Phase ($1.2M).•Performed broad research and… Show more •Worked with a leading electrical company to define its worldwide Internet strategy (B2B). Activities: primary and secondary research, customer needs’ assessment, competitor analysis, client e-assets identification, evaluation of strategic options, ecosystem identification and business model construction.•Conducted financial analysis and built sounded business case for a leading global pharmaceutical company that led to the Implementation Phase ($1.2M).•Performed broad research and segmentation of key U.S. Internet players including Business to Consumer and Business to Business companies, Industry Organizations, Universities and Government Agencies Show less

•Defined and implemented Visa’s $1M pan-European strategy in support of secure bankcard transactions over the Internet •Selected advertising agencies and worked closely with them to produce marketing materials (off/on line) for 400 member banks in Europe. •Marketed the Visa Secure Electronic Commerce (VSEC) group pilot and its expansion (12 new banks enrolled). Served as Visa contact for the 45 Banks' project managers. Organized monthly meetings (agenda, logistics, speakers and Visa’s… Show more •Defined and implemented Visa’s $1M pan-European strategy in support of secure bankcard transactions over the Internet •Selected advertising agencies and worked closely with them to produce marketing materials (off/on line) for 400 member banks in Europe. •Marketed the Visa Secure Electronic Commerce (VSEC) group pilot and its expansion (12 new banks enrolled). Served as Visa contact for the 45 Banks' project managers. Organized monthly meetings (agenda, logistics, speakers and Visa’s presentations). Redesigned SETTM (Secure Electronic Transaction Protocol) certificate request process. Supervised VSEC pilot project-specific Web site (design, content and performance analysis) and monitored webmaster activity•Coordinated departmental PR and communications activities, including trade fairs, weekly and monthly newsletter elaboration, press releases approvals•Conducted primary market research (face-to-face interviews) among European banks on their online strategies. Outcome became a key tool in the global e-commerce strategy definition Show less

Credit Risk Manager (March 1995 – August 1997) •Analyzed and classified customers’ solvency and liquidity at a regional level. Controlled risk performance for 100 branch offices. Provided legal support to branch managers. •SPECIAL INTERNET PROJECTS: •For New Distribution Channels Department, supervised webmaster and web design agency’s activities •Designed and taught Internet training program for employees in corporate offices (more than 100 employees attended) •Worked… Show more Credit Risk Manager (March 1995 – August 1997) •Analyzed and classified customers’ solvency and liquidity at a regional level. Controlled risk performance for 100 branch offices. Provided legal support to branch managers. •SPECIAL INTERNET PROJECTS: •For New Distribution Channels Department, supervised webmaster and web design agency’s activities •Designed and taught Internet training program for employees in corporate offices (more than 100 employees attended) •Worked closely with corporate customers, guiding them to define and develop their Internet strategy (domain selection/registration, concept development and project definition, industry and audience analysis, web integration and marketing). Human Resources Associate (March 1994 – February 1995) •Participated in an exclusive management training program, consisting of thorough training in several departments: Branch Office, Dealing Room, Funds, Risk, Marketing, Corporate, Phone Banking and Virtual Banking (15 candidates selected out of a pool of +1,500 applicants) Show less