Group Brand Manager ALTER EGO ITALY (San Martino di Lupari - PD)• Yearly, Mid and Long term Marketing plans • Management of all existing products' portfolio of the ALTER EGO ITALY brand • New products development and product life cycle management• Team management: 3 people to be supported within the 3 main areas of activities (New Product Development, Communication (ATL,BTL, DIGITAL) and Trade Marketing.• PR and Events

Responsible for the following EUCERIN categories: Face Care, Face Cleansing, Hair Care, Sun, Men and responsible for HANSAPLAST distributed on both Mass Market and Pharmacy channels (25M € Net Sales) Marketing Plan development and implementation Promotional activities scheduled per “Canvass” and declined by targets: consumers, Pharmacies, Derms. Each activity shared and defined with Sales and Medical departments.  Development of internal and external events with Key Opinion Leader involved in (PR Event; Press Event; Product Launch Event for specific targets) Creative Agencies (ATL and BTL) and Media Agencies coordination.  Marketing budget management; Sales Forecasting and stock management.  Close co-operation with Head-Quarter team to define common projects, competition monitoring, sharing of "case-history" activities. Market research related to Brand Identity, Brand Awareness, Brand Perception among different targets. Developement and implementation of trade marketing activities such as windows-display's calendar, tailor-made on the specific characteristics of each customers; Training to internal and external staff on Brand/Products, shelf management and cross-selling techniques; Brochures and other support tools; in-store mercandising. web management (www.eucerin.it) People management (2 direct reports)Among Main Projects: Developement of TV Spots to promote Eucerin Hyaluron Filler and Volume Filler. RL with new positioning (benefit e line price) of all Eucerin Anti-Age products. Partnership with a non-profit non-governmental organisation for development cooperation,of women's rights to make strongest the relation with female target(http://www.intervita.it/IT/intervienianchetu/aziende/i_partner/eucerin.aspx) HansaplastBrand RL targeting “mums” (mamme) and developing a specific campain/event involving an emerging Chef.