María Blanco López-Orozco Email & Phone Number

• Implementation of the CRM Hubspot and a Lead Generation strategy coordinating the sales and customer service teams.• Optimization of the customer journey (B2B, B2C) by creating personalized, proactive, and data-driven service solutions.• Ensure conversion to MQL / SQL• Online advertising strategy (SEO, SEM, media campaigns)• Campaign planning, optimization, monitoring, performance analysis and reporting• Coordination and production of content for all platforms.• Close collaboration with the various digital marketing managers of the VELUX group.• Management of the online store

Madrid Area, Spain

• Development and implementation of the online marketing strategy (online reputation, SEM/SEO, social media, web, blogs, CRM, mobile...) and its coordination with offline campaigns for a correct multi-channel strategy.• Planning and supporting different actions to attract new clients. • Performance tracking and analysis of the ROI of all the actions carried out.• Production, maintenance, and performance analysis of the content of all the platforms. • Planning and coordination of the launch of new platforms and projects.• Collaboration with the marketing teams from France, Portugal, Belgium, and Switzerland.• Control of the budget and management of the different suppliers.

Madrid

• Planning and execution of the media plan managing of the advertising budget.• Creation of local campaigns and creative initiatives (e-mailing, flyers, press ads etc.) to attract customers to the points of sale.• Webmaster and social media manager: elaboration of the online strategic plan, management of local websites and social networks.• Content creation.• Competitors’ analysis and monitoring.

Madrid Area, Spain

• Participation in promotion launches and the definition of the promotional plan of 2012.• Design of creative initiatives for the points of sale.• Competitors’ monitoring and market share analysis.• Analysis and preparation of all necessary documentation for the launch of new products coordinating efforts with Portugal, UK and Germany.

Madrid

Consulting Project in the Compliance and Shareholders Department of BBVA.• BBVA’s system adaptation to the new European financial directives• Design and maintenance of the Shareholders General Meeting application.

Madrid Area, Spain

Paris Area, France

• Elaboration of press reviews and reports of the brand evolution in the press.• Collaboration in events’ organization: showrooms, fashion shows etc.

International Business Administration (Icade E4), International Business

Big Data Marketing

Máster En Marketing Digital

Cesem