María D. Brito-Rhor. Phd, Mba, Bsba. Email & Phone Number

North Miami Beach, Fl, Us

Coral Gables, Fl, Us

Experienced Professor of Marketing Research with a demonstrated history of working in academia. Expertise in designing and conducting research projects, analyzing consumer behavior, and leveraging data-driven insights to inform strategic marketing decisions. Published author in reputable journals and passionate about mentoring students in the field of marketing. Proven track record of delivering engaging lectures and fostering a dynamic learning environment. Open to collaboration and knowledge exchange within the academic and professional community.

Quito, Pichincha, Ec

Teach undergrads and grads (MBA&BSBA)- Developed and taught a specialized module on Neuromarketing as part of the Marketing Research course curriculum starting from May 2015.- Designed the course with the objective of enabling students to understand the essence of market research and successfully apply its principles.- Emphasized the importance of students being able to answer the fundamental question: "What is market research and how to apply it successfully?"-Guided students in learning and applying formal methods and processes to gather information about consumer unmet needs, market dynamics, segmentation, and the 6P's of Marketing: Product, Price, Place, Promotion, Presentation, and Personal.-Fostered the acquisition of skills in identifying, collecting, analyzing, and disseminating information to facilitate optimal business decision-making in a dynamic and evolving marketplace.

Quito, Pichincha, Ec

College of Health Sciences: Master's in Public Health. ‎ For the past 4 years I have taught a class on how to prevent disease through behavior change. I teach various behavioral theories applied to health. - Dedicated to the education, training, research, and management of public health projects and related sciences that contribute to raising the population's level of health and contribute to improving quality of life.-Teach in the Master's in Public Health‎: ¨In theory, there is no difference between theory and practice. But in practice, there is.¨ -Jan L.A. van Snepscheut. What are behavioral sciences and how applied them successfully? The aim of this course is that, through the theory and practice of behavioral health sciences, healthy populations and environments can be reached and maintained.- Created a Facebook Social Health and Wellness Community with 20,000+ group members. Universidad San Francisco de Quito (USFQ): #1 en Ecuador (QS University Rankings by Location, 2019), #51 en Latino América (QS LatAm University Rankings, 2019), #101-150 (QS Top 50 under 50, 2019), #701-750 (QS World University Ranking, 2019).

Quito, Pichincha, Ec

LEARNING OBJECTIVES: What is the Marketing Management and its strategies? The main goal of our class is that students can learn and apply the basics of marketing management and its strategies emphasizing key issues such as segmentation, target market selection, positioning, capital of the brand, customer lifetime value, database marketing, e-commerce, value networks, hybrid channels, integrated marketing communication, etc. We understand how marketing has evolved as it has stopped being just a department, and instead it has become the very essence of almost all organizations that are seeking to maintain and continue to get success in today's markets. The study course is divided into 8 parts which cover the following topics: marketing management, identification of market opportunities, relationships with customers and consumers, creating strong brands, the definition of market offerings, delivering value , communicating the value and generating long-term profitable growth.

Quito, Pichincha, Ec

- Passionate about conducting research to drive changes and improve people´s qualiy of life. In public health, I use the study of human behavior to promote good health and discourage risky behaviors. I research different behaviors, collect data on their impact, and work to support those behaviors that promote positive change.- Advanced knowledge in different qualitative and quantitative research methodologies.- Advanced knowledge of statistical analysis.- Experience in communicating scientific/complex research results to all levels of audiences.- Design experiments driven by hypotheses, analytics, and statistical modeling to deep-dive systemic and individual level drivers- Use of scientific literature and a deep understanding of behavioral/psychological theories to inform hypotheses and guide research.Some Publications,• Does the intensity of sexual stimuli and feminism influence the attitudes of consumers toward sexual appeals and ethical judgment? An Ecuadorian perspective• Do you use Tinder? Get to know the risks of this social network• Machismo is a problem that is rooted in society• At the current rate, gender equity would be achieved in 217 years.• Social networks make physical spaces smaller• Social networks: parents need to keep up to date• The dangers of 'hooking' in social networks and mobile applications in Ecuador• Children and technology• Use of Data Opens Ethical Debate• Appropriate use of social networks in adolescents• Online shopping, brick and cement• Neuromarketing. The union of two great: neuroscience and marketing.• NeuroMarketing: Neuroscience and Marketing in Action• Sex, Scandal and Censorship in Advertising

Quito, Pichincha, Ec

1️⃣Customer centric 2️⃣Innovative 3️⃣Analytical problem solverI have a project management role in which l strategically plan, organize, lead and control different projects from an executive level. I lead many teams of one or more project managers and have the authority to make strategic key decisions to accomplish SMART objectives. I manage multiple projects simultaneously.- Developed and managed marketing programs, including digital strategy, customer evidence and events. Some Proyects (+8)1. Quiteando Brand (Facebook +13k fans, Twitter +575 followers, Instagram +2.8k followers, YouTube and Google+ +73 subscribers +3K views, Vine +817 Loops, +40 Sponsors , +30 Media, +40 team members). June 2013-Present2. Digital Marketing can help you grow your business: +60 Ecuadorian Companies such as Kia, Toyota, Fybeca, Pinto, Idtex. +9% CTR, +US$18K donated budget.3. Running Races: 5k Silver Edition (+400 participants), 5k Glow Edition (+700 participants), 5k Christmas Run (+5000 runners), Reto 21 (+200 participants)4. No Compres Robado. Social Marketing Campaign (Facebook +1.2 k fans, Publicity: +30 media Teleamazonas, Ecuavisa, Gama TV, TC, El comercio, Le Hora, entre otros. 5. Creator of USFQ Facebook Fan Page: Facebook +750k fans6. Alumni USFQ Counselor7. USFQ Sports Institute: evaluated and implemented project.8. Healthy Lifestyle Campaign: annual campaign to promote a university of healthy and happy people. Eat Well+Exercise+Do Not Smoke (+3K reached students and professors).9. Laura’s Diary10. Dedicated to my professor

Quito, Pichincha, Ec

- Provide expert guidance and recommendations to authors for enhancing the quality of their scientific manuscripts.- Identify and rectify any errors, inconsistencies, or shortcomings in manuscripts prior to publication.- Conduct thorough evaluations of manuscripts submitted to the Revista de Comunicación de la SEECI, Post [s], and others.- Offer valuable feedback and constructive criticism to authors, fostering improvements in content, structure, and overall presentation.- Collaborate with editorial teams to ensure adherence to publication standards and guidelines.

Quito, Pichincha, Ec

Advertising and Integrated Brand Promotions. What are Advertising Projects and their strategies? The main goal of our class is that students can learn and apply the basics of advertising projects and strategies emphasizing key issues such as segmentation, target market selection, positioning, capital of brand value customer life, database marketing, e-commerce, value networks, hybrid channels, integrated marketing communication, among others. The study course is divided into 5 parts that cover the following topics: integrated advertising and promotion of the brand in business and society, environment analysis of the Advertising and Promotion Integrated brand, the creative process, placement of the message in traditional media and new media, Integrated Brand Promotion.

Quito, Pichincha, Ec

MBA&BSBALearning Objectives:Educate students on the concepts and strategies of E-business, E-commerce, and digital marketing, enabling them to leverage these tools effectively.Introduce the Internet, World Wide Web, and information and communication technologies for marketing, sales, and distribution purposes.Cover essential topics in Electronic Commerce, including the study of key technologies and the interaction between businesses and consumers in the realm of E-commerce.Key Responsibilities:Facilitate comprehensive understanding of the Electronic Commerce industry, covering various topics and vocabulary associated with E-commerce.Foster deep expertise in E-commerce by providing hands-on experience using tools such as Google AdWords, social networks, and platforms like Shopify, Dynamics, and Hubspot.Instruct students on utilizing Google Ads, analytics, and my business functionalities to maximize marketing effectiveness.Professional Skills:Proficient in teaching E-business, E-commerce, and digital marketing concepts.Strong knowledge of information and communication technologies used in online commerce.Expertise in utilizing tools such as Google AdWords, social networks, Shopify, Dynamics, and Hubspot to enhance E-commerce strategies.Skilled in leveraging Google Ads, analytics, and my business features to optimize marketing campaigns.

Quito, Pichincha, Ec

- Actively contribute as a professor at the Universidad San Francisco de QuitoBusiness School, the School of Communication and Contemporary Arts, and the Public Health School since 2003.- Efficiently coordinated the program 'Vinculación a la Comunidad USFQ‘ for the Business School.- Directed and lead Run USFQ- Engaged as a member of the Advisory Group of Online Education USFQ- Excel in teaching, consistently ranking within the top three faculty members in the College of Business Administration USFQ- Specialize in Market Research, Consumer Behavior, and executing Marketing 360-degree strategies- Prolifically publish 30+ research articles in reputable journals- Skillfully create, plan, design, organize, and execute 360-degree marketing campaigns, athletics, events, and conferences- Collaborated with over 60 national and international companies since 2010, specializing in Digital Marketing- Accumulate over 1000+ hours of continuous training and deliver more than 150 impactful courses- Educate and inspire over 10000+ studentsHold a Master's degree in Business Administration from the Catholic University of Chile and Indiana University, graduating as the top student in the class

Quito, Pichincha, Ec

Accomplishments- Managed the entire life of a Large-Scale New Website Project, from conception to live online delivery: 1. New Corporate Website Platform (9k pages, 500K words and 36K multimedia elements) 2. New Website Brand Online Image 3. Multi-Language (EN/ES). - Founded the 1st digital marketing department -2015.- Launched the 1st digital marketing campaign generating demand +50K leads, 1600 admissions, and 16M annual income.- Created social media presence making USFQ the first University in Ecuador to have a strong social media presence.- Recognition Awards: most influential brand of universities in Ecuador on social networks (Ekos, 2018), #22 Facebook Top 200 World University Ranking (Unirank, 2016-2022), #51 Latin America Web Impact (QS, 2019), #1 Ecuador's largest academic digital community (1,054,817 unique users).- Brand digital leader: Website +990k monthly visits, FB 990k fans, Twitter 70k followers, IG 30k followers, YouTube, Blogs, journals in google scholars.Responsibilities-Plan, develop, implement, execute, track, and optimize the overall digital marketing strategy and all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns across all digital channels. More than 100 accounts.-Managed by objectives (ROI and KPIs).-Stay up to date with the latest technology and best practices.-Measures and managed online content (Content Management).-Lead a team of 12 full-time employees in addition to contract, part-time, and student employees.-Research: competition, benchmarks and provide suggestions for improvement.-Part of CRM Planning and Implementation Marketing Team -Selects, hires, and trains all departmental staff and manages the department’s budget.-Improved the organizational marketing department structure.-Leads market research, marketing strategy, advertising, promotion, and engagement activities.Google Certified Adwords™ Professional, Facebook Blueprint, Social Media Marketing strategist.

Quito, Pichincha, Ec

Guide students to choose the research topic of the thesis, SMART goals approach, monitoring the progress of research, help in solving problems and finding information.Below is a list of different topics worked in some thesis:- Working in 4 theses (In progress 2022)- Success Factors for a football team to be profitable as Brand (Eljuri, A. May 2015)- The influence of 'mouth to mouth' and advertising unpaid campaigns in the area of turism: Case Quiteando (F Alarcon, Scaramutti A, May 2015)- The Influence of Olfactory Marketing in the purchase decision of a Person (Karolys, M.Mayo 2015)- Fibonacci sequence and products: Analysis of consumer behavior regarding the golden string (Chacon. M 2014)- Controversial Advertising (Hernandez, A.2013)- University Social Responsibility (Delgado, A. 2012)- Marketing the new Soccer Ally (Trujillo, R May 2013)- E-Commerce in Ecuador: Advantages and Disadvantages of buying an selling physical products over the Internet, Ecuador. (Pachano, J. May 2013)Serve on dissertation committees

Quito, Pichincha, Ec

- Served as a Faculty Representative on the Board of Directors, the highest authority of the University.- Elected by USFQ professors for a three-year term (2015-2018).- Represented the college faculty on the Órgano Colegiado Académico Superior (OCAS) of Universidad San Francisco de Quito.- Engaged with a diverse group of over 500 professors in decision-making processes and policy development.

Cumbayá - Quito, Pichincha, Ec

Courses: Personal Branding (Netiquette and social networks), Marketing 3.0, Managerial Competencies and Business Netiquette.

Cumbayá - Quito, Pichincha, Ec

Master's in Marketing and MBA Students - Develop and deliver engaging lectures and seminars on the application of neuroscience principles in marketing and leadership, fostering a deep understanding of the subject matter among students.- Conduct innovative research in the field of neuroscience, applying findings to advance marketing and leadership strategies, and publish scholarly articles in reputable academic journals.- Mentor and advise students, providing guidance and support in their academic and professional development, while cultivating their interest in neuroscience as it relates to marketing and leadership.

Cumbayá - Quito, Pichincha, Ec

- Implement neuro-based coaching methodology to integrate principles from social neuroscience, positive psychology, and behavior change theory into professional coaching practices.- Utilize neurosciences to develop effective leadership skills in the business environment.- Enhance leadership competencies through qualitative and quantitative analysis, providing consistent feedback on emotional intelligence, performance, and health.- Collaborate with NeuroTrainingLab™ as a coach, using a methodology for leadership development.- Employ experiential and dynamic learning methods, simulating common challenges and utilizing real people.- Provide immediate and personalized task-based feedback to accelerate the learning of soft skills.- Foster the development of metacognition and the "internal observer" for effective learning and adaptation.- Cultivate emotional intelligence by recognizing and managing both personal and others' emotions.- Apply a mixed and multidisciplinary approach based on neurosciences and the theory of leadership paradoxes.- Utilize objective indicators, observation software, and neural activity measurements for evaluation.- Employ a scientific approach to evaluate and calculate ROI in training programs.-Establish a connection between performance evaluation, skills development, and coaching within organizations.

Cumbayá - Quito, Pichincha, Ec

- I founded Marketing Authority Consultants (MAC) to provide 360 degree marketing solutions. It was the first Ecuadorian company that integrated marketing from all its traditional and digital angles to understand and satisfy human needs. -Some of the solutions offered are: Market research, Holistic Marketing (traditional and digital), product testing, marketing plans, digital transformation, Social Networks, Community Manager, Google Adwords, Personal Branding, Ux&Cx, website, CRM, and other customized solutions.- My Clients: La Favorita, Toyota, CasaBaca, Coca Cola, Nestlé, Telefónica, USFQ, Interoceánica, entre otros.- As a business and marketing consultant, I help businesses like yours achieve their goals and improve their bottom line. My approach is focused on identifying growth opportunities and developing customized strategies that fit each unique business.I work with my clients to understand their business model, strengths and weaknesses, and long-term objectives. From there, we develop detailed action plans to improve efficiency, increase sales, and enhance the customer experience.I also specialize in digital marketing, helping businesses develop effective online campaigns and improve their social media presence. I use advanced data analysis tools to identify trends and opportunities, enabling us to make informed decisions and improve campaign performance.Whether you're looking to scale your business, optimize your marketing efforts, or improve your customer experience, I can help you achieve your goals. Contact me today to learn more about how I can help your business thrive.

Austin, Texas, Us

- Exceeded annual sales quotas with average values of $15 million.- Managed online sales for several territories in Latin America such as Argentina, Chile, Uruguay, Paraguay, Ecuador and Bolivia in various industries such as Government, Telecommunications, Natural Resources and Banking.- Managed direct and indirect sales of Oracle software, technical support, education and consulting services for Latin America. - Managed complex sales negotiations through an understanding of the different needs of companies in both, technology departments and other departments of the business. Construction of Oracle solutions integrating various products to meet the needs of business customers through cross-selling and additional sales. -Managed complicated negotiations to close the sale by working with different key people to maximize sales. -Teamwork with Oracle's subsidiaries in Latin -America including several departments such as Sales, Marketing, Technical Support, and Education as well as with new and existing Oracle Distributors and Value Added Re-seller with the aim of developing business plans to maximize sales of Oracle solutions.-Support and assistance to "Field Territory Managers" to achieve their sales targets, to cover more territory and to plan and implement regional business plans.-Increased "expertise" in the territory, industry and area.-Developed and implemented e-marketing activities, such as e-promotional campaign ORACLE.COM addressed to the targeted customer base.-Trained new sales people in the Oracle sales system (Oracle Sales On Line).-Reviews of business and sales forecasts.-Oracle University (ongoing training)

Quito, Pichincha, Ec

Financial holding units incorporating domestic and international banking, mutual funds management -money and capital markets, leasing management, and currency exchange services.- Developed new positioning strategies for corporate level and SBUs, including rebranding initiatives and alternative name testing through focus groups and surveys. Created a comprehensive and coordinated marketing communication program. Presented the analysis and recommendations to the CEO for approval.- Evaluated investment projects for expanding distribution channels internationally and domestically, such as establishing a new branch in New York and introducing a grocery store branch concept. Conducted secondary data research to assess financial, operational, market, and legal aspects and estimate the potential of these projects.-Created the Annual Corporate and SBU Marketing Plan for 1997. Generated innovative ideas for new financial products, including segmentation strategies for checking accounts. Developed specific marketing strategies for advertising, promotion, pricing, online presence, public relations, publicity, telemarketing, manuals, packaging, catalogs, merchandising, and direct marketing. Implemented new measurements for marketing productivity, such as the "mystery client" approach. Presented the plan to the CEO and the vice-presidents of each SBU.

Developed and executed marketing strategies for the sale of 442 stadium suites, resulting in successful sales and revenue generation.Presented semi-annual strategic business plans to project owners, incorporating smart goals, sales and marketing strategies, projected sales figures, and marketing promotional mix.Coordinated monthly meetings to present sales reports and discuss future sales tactics, fostering collaboration and alignment across teams.Leveraged media relations to generate significant free publicity for the project through TV, radio, and newspaper coverage throughout the project's lifecycle.Developed strong partnerships with media outlets, resulting in increased brand exposure and market awareness.Post-project completion, hired by PRODUCCION FINANCIAL GROUP, one of the project owners, to continue delivering sales expertise and drive business growth.Sales Team Management:Oversaw the recruitment, training, and coordination of a sales force consisting of 15 independent salespeople, four top-five banks, and one real estate company.Conducted interviews to select qualified candidates for the sales force, ensuring the team's effectiveness and success.Developed a comprehensive sales handbook to standardize sales operations, communication, and publicity policies, enhancing efficiency and consistency across the sales team.Organized and led regular sales force meetings every fifteen days, providing guidance, training, and motivation to achieve sales targets.Fostered a positive and collaborative team culture, encouraging teamwork and high performance.Telesales Implementation: Implemented telesales infrastructure, expanded market coverage, and enhanced sales effectiveness. Established center to reach wider customer base, increasing engagement and sales. Developed and executed strategies for lead generation, follow-ups, and closing, resulting in higher conversions and revenue. Monitored metrics, identified areas for improvement, and optimized results.

Led project evaluation for the introduction of American franchises, including Blockbuster, Subway, and Baskin&Robbins, into the Ecuadorian market.Designed and implemented surveys to collect primary data, ensuring comprehensive coverage and accurate representation of target demographics.Conducted thorough analysis of collected data, employing statistical techniques and data visualization tools to derive meaningful insights.Authored detailed marketing reports, effectively communicating research findings, trends, and recommendations to stakeholders.Collaborated closely with cross-functional teams, including marketing and operations, to support strategic decision-making processes.Provided valuable market intelligence and competitive analysis to guide the development of effective marketing strategies.Contributed to the development of pricing strategies, product positioning, and market entry plans for American franchises in Ecuador.Assisted in strategic planning initiatives for the Ecuadorian–American Chamber of Commerce.Presented a comprehensive SWOT analysis to national and international participants involved in the strategic planning process.Conducted primary and secondary research to gather relevant market information, including industry trends, consumer behavior, and competitor analysis.Compiled and organized data using spreadsheet software, ensuring accuracy and accessibility for analysis.Contributed to the formulation of strategic recommendations based on market research findings.Assisted in the development of marketing campaigns and promotional activities to enhance business growth and brand visibility.

Phd In Social And Legal Sciences, Business: Behavioral Neurosciences, Consumer Neuroscience, Psychology And Digital Marketing

Exchange Program Iu-Pucc: Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Master In Business Administration Mba, Marketing And Finance

Honors: Bachelor Of Science In Business Administration, Strategic Marketing

Digital Transformation And Big Data Diploma, Web Page, Digital/Multimedia And Information Resources Design