Maria Bucarano Email & Phone Number

Florida, United States

Miami, Fl

At the Department of Enrollment Management Marketing, I work to showcase the University of Miami’s culture through social content, connecting with prospective students.Achievements in the last year:• Boosted engagement by 34% and follower base by 33%.• Increased content reach by 133% and garnered 2.1 million impressions.• Drove 5% of event sign-ups via organic social media campaigns.• Enhanced performance by 92% through Live series and takeovers.Responsibilities:• Develop strategies for Facebook, Instagram, Twitter, and TikTok.• Maintain a content calendar for social channels and admission blog.• Manage a team of students to produce short form videos.• Collaborate with campus partners to create engaging content that appeals to prospective students.• Deliver monthly performance reports to optimize strategies.

Becoming an entrepreneur has been a goal of mine as long as I can remember. Driven by my passion for social media management and brand strategy, I took the leap and founded MABU Management, Inc. in 2021.As employee one-of-one, I:• Independently manage a portfolio of clients, providing tailored graphic design solutions and social media management services to meet their specific branding and marketing objectives.• Create and curate engaging content for @mabumanagement social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn, resulting in increased follower engagement and brand visibility.• Develop lead magnets to attract leads and seamlessly guide them into targeted email funnels for nurturing.• Oversee all aspects of company administration, including basic budget management, ensuring efficient operations and financial stability.

Miami, Fl

• Developed and executed brand strategies to amplify brand awareness and drive sales.• Conceptualized and created content that aligned with company ethos and satisfied marketing goals. This included social media content, blog posts, newsletter curation, and video production.• Oversaw brand continuity across multiple channels including radio advertisements, print advertisements, Google Ads, and targeted digital advertising.• Covered trade shows and events on social media platforms, fostering community engagement.

Miami

• Lead the development and implementation of a new brand identity, from logo creation to brand collateral.• Carried out the overhaul and redesign of the shop’s website, focusing on creating an intuitive interface and user-friendly online booking platform. Primarily used WordPress and HTML for styling.

Miami

• Assisted in the development and execution of marketing campaigns, contributing to increased brand awareness and customer engagement.• Supported social media management efforts by creating and scheduling content across various platforms, including Facebook, Instagram, and Twitter.• Assisted in the creation of marketing collateral, including flyers, brochures, and digital graphics for other departments and offices.