Maria Burtseva Email & Phone Number

Needham, Massachusetts, United States

Consulting Director within IDC’s WW Custom Solutions Division with extensive background and experience in analytics, market research & intelligence, and client account management. • Closely aligned with the Custom Analytics Center of Excellence. Develop, manage and deliver market research and custom consulting projects, with a focus on custom analytics, for IT industry leaders across every stage of the business lifecycle: business planning and budgeting, marketing, sales and performance measurement. • Combine deep quantitative background with expertise in IDC’s analytics tools and custom and syndicated data to model and build out high visibility, high complexity total addressable market and segmentation data-driven projects. Partner with IDC analyst teams to support clients’ business needs in the areas of strategy, custom analytics, buyer behavior, thought leadership, content marketing, business value and sales enablement• Customize solutions that are typically driven by primary research and yield effective and impactful MI/CI, market models, and customer insights

Greater Boston Area

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Consulting Manager within IDC’s Custom Solutions Division with extensive background and experience in market research, analytics and client account management. • Develop, manage and deliver market research and custom consulting projects for IT industry leaders across every stage of the business lifecycle: business planning and budgeting, marketing, sales and performance measurement• Partner with IDC analyst teams to support clients’ business needs in the areas of strategy, custom analytics, buyer behavior, thought leadership, content marketing, business value and sales enablement• Customize solutions that are typically driven by primary research and yield effective and impactful MI/CI, market models, and customer insights

Waltham, Ma

IPR is a boutique strategy and management consultancy providing strategic marketing analytics, market intelligence, product design and pricing services to blue-chip AI/Cloud/Enterprise-focused tech companies such as IBM, Samsung, Intel, Microsoft, Adobe, HPAccount manager responsible for designing analytical framework, methodology and final quality of client deliverables including market sizing estimates, pivot tables, Excel dynamic dashboards and market insight presentations. Led 15-person team building MI and forecasting system for mobile device division, merging hundreds of internal and external data sources; implement capabilities across 10 regional HQ’s. Helped facilitate client’s entry into B2B.• Managed company-wide market intelligence (MI) and forecasting system to support quarterly reporting and strategic planning for a global consumer electronics & mobile device market leader; engagement delivered revenue stream of $1-$1.5M per year • Established best practices for market research methodologies and development of strategic market insights reports; tapped for development of client-facing presentation materials for project deliverables and for marketing IPR’s capabilities

Waltham, Ma

Helped client assess global DS adoption and develop business plan for industry-specific solutions; methodology used integration of all available market data, market research, primary research, demographic data and regression analysis in Excel and R. Produced market research and industry trends reports identifying large-scale building projects to help drive client’s targeted DS hardware and solutions offerings. Presented key findings to HQ team in Korea, including to top business unit leaders.• Managed a 15-person team on Early Warning System (EWS) projects for a global enterprise software leader and a leading global semiconductor manufacturer; engagements delivered revenue stream of $300-$600K per year• Led a 5-person team to perform market research and build a market model to forecast market potential for digital signage (DS) hardware and solutions for a global consumer electronics & mobile device leader; engagement delivered revenue stream of $250-$300K per year

Maynard, Ma

Analytic lead on the Quarterly Economic Forecasting project that underpins analytics on all client engagements. Maximized project success through collection, processing and analysis of economic data. Developed economic forecasts for 144+ countries through qualitative and quantitative econometric forecasting methodologies using Excel, R and R Shiny• Designed and built from scratch a comprehensive historical Global Economic Database for 70+ countries covering expenditure, production and industry-level economic data• Grew economic team to 10 people over the course of three years through onboarding and training

Master Of Arts - Ma, Economics, Gpa: 3.6, Magna Cum Laude

Certificate Program, Fashion Business

Bachelor Of Arts - Ba, Economics, Gpa: 3.9, Magna Cum Laude