As Director of Operations at MindMetriks, I lead multidisciplinary teams and global market research projects for multinational brands. With a successful track record in project design, execution, and delivery, I have made a positive impact on our clients' marketing and branding strategies. My expertise in data analysis and proficiency in biometric tools such as eye tracking and facial microexpression analysis enable me to provide strategic recommendations based on accurate insights. Additionally, I have developed and supervised efficient operational processes, automating tasks and enhancing productivity. As a leader, I closely collaborate with sales, development, and client management teams to ensure that projects meet client needs and deliver outstanding results. With a background in Industrial Engineering from Universidad de los Andes, I am equipped to address operational challenges with an analytical and strategic mindset.