• Coordination: Assist the general direction and coordination of distinct departments across all stages of the IFFA event pre production, production, and post production, to ensure objectives are successfully achieved.• Marketing: Collaborated in the creation and development of marketing campaigns to promote IFFA and its events, driving engagement and visibility.• Sponsorship and Funding: Collaborated with stakeholders to secure funding and sponsorships, ensuring financial support for festival activities.• Film Research & Nominations: Conducted in-depth research on films and coordinated with nominees and filmmakers to manage the nominations outreach process effectively.• Media & Communications: Drafted press releases, assisted with media outreach, and supported communication efforts to build a strong festival presence in the media.• Public Relations: Partnered with the PR team to establish and maintain relationships with media outlets and public figures, both during and after events.

• Led the conceptualization and execution of 360º advertising campaigns and events for national brands.• Developed concepts and copy for integrated campaigns across print, digital, social media, radio, TV, and out-of-home advertising.• Managed multiple projects from concept to completion, ensuring high-quality standards and timely delivery.• Collaborated closely with creative and art directors to develop impactful creative strategies for our clients.

• Developed and managed BTL campaigns for brands such as Heineken, Tecate, and Sol, among others. • Organized nationwide and international events, both physical and digital, including a high-profile in-person event for C-level executives in Germany for SAP, managing all aspects from logistical planning to execution and post-event follow-up.• Coordinated events and marketing activations for Consensus and Amadeus, focusing on enhancing brand visibility and customer engagement through tailored digital and physical experiences.• Directed the development of marketing initiatives to expand the customer base and increase revenue.•Oversaw budgets, account management, client relationships, and strategy execution.

• Managed BTL projects for Disney Media, overseeing creative and executive production from concept to execution.• Led multiple brand activations, increasing engagement and brand visibility.• Delivered projects on time, ensuring high client satisfaction while adhering to global brand guidelines and production standards.

(2015)Creative Copy• Spearheaded the creation, coordination, and execution of high-impact BTL projects and events for Disney Media + productions, such as Disney Magical Christmas, Mohana, Cars, Disney Junior, among others.• Drafted reports summarizing progress made on projects for review by executive leadership team.• Coordinated resources across multiple departments and teams as needed for successful completion of projects.• Managed multiple projects with competing deadlines simultaneously.Communicated effectively with stakeholders to ensure project goals are met on time and within budget.• Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.

Creative Copy BTL.• Crafted innovative activations and unconventional advertising campaigns for clients including A+E Networks (Mexico), Heineken, SAP, and McAfee, resulting in national and international success.• Developed creative copy for a range of marketing materials, including brochures, advertisements and digital content.• Collaborated with graphic designers to create visuals that supported the written content.

• Support for creative processes from different areas such as writing, design and strategy for different brands.