Online booking platform for smart car maintenance• Definition and execution of Carama’s Digital Marketing Plan including: budget distribution and spend monitoring against estimates readjusting when necessary, content and advertising campaign implementation including Paid & Organic Search, Digital Display, Content Marketing, Email Marketing both through CRM and Affiliates, Social Media, actions with Influencers and strategic partnerships.• KPIs and KPDs definition across all channels to meet business goals. Results included: • High performing campaigns with CTRs above the industry: ✤ Google Ads: 5,14% vs. 2,14% ✤ Facebook Ads: 3,11% vs. 0,80% ✤ Branding Search campaigns with 22,24% CTR and 43,08% CR ✤ Organic traffic growth by 31,40% and 19% increased of organic bookings ✤ Increased engagement rate by 220% in Facebook, with individual top posts reaching over 26% EROther responsibilities also included:• Partnership strategy and implementation: Unidad Editorial, MyTaxi• Weekly/monthly calls with Local & Global teams to discuss performance, actions taken and new strategies for the upcoming period, highlighting key success factors and gap areas to improve, as well as actionable insights and recommendations• Call center implementation for Market Research purposes• Worked closely with the agency managing the end to end process from briefing to implementation and reporting of all marketing activities• Coordination of day-to-day activity with the agency and 3rd party suppliers• Product testing

• DPM for Castrol BP, managing multidisciplinary international teams. • Development of all digital activities including: UI, functionality, design, analytics, SEO, SEM, traditional paid media, Social Media, Risk managent, follow up on KPIs, monthly reports, etc.

• Market and competition benchmarking • Definition of functional requirements • Management and coordination of internal and external teams, ensuring on time and quality delivery of project milestones.

• Responsible for international recruitment campaigns, including supplier management, supervision, coordination and optimization of campaigns through various media and online tools: Facebook, Twitter, Instagram, Google Adwords-SEM, Display, affiliate marketing• Management of campaigns with influencers from different sectors: gamers, fashion, sports, music ...• Coordination of cross functional teams in order to implement and measure campaigns: design, landing page, tracking and results. • Retention Marketing: emailing campaigns according to user behavior and preferences.• Responsible for the definition, management and team coordination in order to develop a Facebook application as part of the retention strategy.• New business opportunities evaluation: cold calling, closing meetings and making presentations to clients• Development and management of e-business projects for customers interested in combine actions and efforts to reinvest in e-commerce, including: Paramount, Fox, NH Hoteles, Atletico Madrid, Marqués de Riscal, UCM

• Development of proposals orientated to winning new clients.• Planning, management, follow up and client loyalty, among others: NH Hotels, Iberostar, Canon, Pepe Jeans, Lavinia, Zalando, Casa del libro• Management, implementation and coordination of user recruitment campaigns, (design, layout, copy, testing, tracking, optimization, analysis and reporting), assuring the utilization of best practices in terms of design, UX and code.• Management and evaluation of external agencies, including fee negotiation.• SEM campaigns development and implementation (Adwords and display).• Monitoring, control and reporting of web analytics (Analytics, Mixpanel, Insights)• Measurement and analysis of profitability of marketing actions performed.• Management and maintenance of databases. Segmentation and analysis in order to optimize the email program• Platform: development of briefings, functional requirements, navigation structure, coordinating of the development process and testing to ensure optimum quality and functionality of the platform.

• Responsible for the management, coordination and development of online projects, from beginning to end, including: daily relationship with the client, project planning and coordination between clients, team members and third parties (panel suppliers, data processing firms, developers and community managers). Main clients: TNS, Ipsos, Gfk, Procter & Gamble, Easyjet, Stella Artois.• Training and point of support for other team members• Implementation of process improvements (control and project closure, reports).• High level of organizational skills and capable of prioritizing between projects

• Customer Service, both in English and Spanish• Maintaining database and financial statements.• Dealing with invoices, preparing checks, filing, sorting mail, maintaining petty cash• Development of brochures, reports and publicity for the marketing department

• Assisting and informing customers about the products available in the store, helping with orders and deliveries of new products. High level of customer service skills.

• Management and supervision of the Administration Department.• Coordination with the Technical Department. • Control of income and expenses• Suppliers management• Responsible for payments, budget management, coordination and control of the daily running of the office

• Leading the development of proposals and projects tailored to clients’ needs and objectives, including cost analysis and planning • Planning and coordination of all phases of the project, including client relationship. • Coordinating and monitoring the development team. (design, front end and back end), ensuring the correct and timely delivery of each of the parties involved• Client management.• Liaised directly with the Account Director. Main clients: Encomunidad, Saab, GMP Group, Renta Inmobiliaria.