Maria Castañeda
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Maria Castañeda Email & Phone Number

Senior Director Business Development EMEA and APAC at Applause
Location: Berlin Metropolitan Area, Germany 12 work roles 3 schools
1 work email found @applause.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Director Business Development EMEA and APAC
Location
Berlin Metropolitan Area, Germany
Company size

Who is Maria Castañeda? Overview

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Maria Castañeda is listed as Senior Director Business Development EMEA and APAC at Applause, a with 1486 employees, based in Berlin Metropolitan Area, Germany. AeroLeads shows a work email signal at applause.com and a matched LinkedIn profile for Maria Castañeda.

Maria Castañeda previously worked as Senior Director Business Development EMEA & APAC at Applause and Director Business Development EMEA & APAC at Applause. Maria Castañeda holds Estudiante De Intercambio, Negocios Internacionales from Europa-Universität Viadrina Frankfurt (Oder).

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Email format at Applause

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*@applause.com
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Profile bio

About Maria Castañeda

Maria Castañeda is a Senior Director Business Development EMEA and APAC at Applause. She possess expertise in digital transformation, microsoft office, e commerce, quality assurance. She is proficient in German and French. Colleagues describe her as "Maria's impact in Applause when promoting her as Director of BD EMEA & APAC has been fantastic : Her team over achieved targets quarter after quarter thanks to her leadership skills. Her level of dedication in achieving results, her strong pro active doer attitude, her excellent people management skills makes her not only an excellent people leader but also a very pleasant team member to work with and to manage. I still see in her strong growth potential and I can only wish her… Show more" and "I have had the privilege of working with Maria since early 2022 and commend her for her exceptional performance as a Business Development Director. Under her adept leadership, the team consistently surpassed targets through meticulous strategic planning and an unwavering commitment to achieving results. Maria demonstrates a remarkable proficiency in team development, cultivating a high-performance culture, and fostering a positive and nurturing work environment. Her notable commitment to… Show more"

Listed skills include Digital Transformation, Microsoft Office, E Commerce, and Quality Assurance.

Current workplace

Maria Castañeda's current company

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Applause
Applause
Senior Director Business Development EMEA and APAC
Berlin, DE
Website
Employees
1486
AeroLeads page
12 roles

Maria Castañeda work experience

A career timeline built from the work history available for this profile.

Senior Director Business Development Emea And Apac

Berlin, De

Senior Director Business Development Emea & Apac

Current

Berlin, Germany

• Translated company goals into Business Development targets to ensure alignment and drive business results • Hired, onboarded, trained & coached BDR Managers reporting directly to me (second line management)• Led the Inbound Response Team, achieving revenue generation targets in the SMB segment. Developed and executed a comprehensive sales strategy, trained and coached team members on best practices, and provided executive sponsorship, strategic guidance, and hands-on support in… Show more • Translated company goals into Business Development targets to ensure alignment and drive business results • Hired, onboarded, trained & coached BDR Managers reporting directly to me (second line management)• Led the Inbound Response Team, achieving revenue generation targets in the SMB segment. Developed and executed a comprehensive sales strategy, trained and coached team members on best practices, and provided executive sponsorship, strategic guidance, and hands-on support in high-value deals.• Facilitated strategic cross-regional collaboration across departments between European and North American headquarters• Handled the resource allocation and planning for the unit. Including new supplier evaluation.• Developed programs to drive employee retention and upward mobility Show less

Jul 2024 - Present

Director Business Development Emea & Apac

Berlin, Germany

• Led a unit of 18 BDRs and 2 BD Managers covering the EMEA and APAC regions• Translated company goals into Business Development targets to ensure alignment and drive business results • Hired, onboarded, trained & coached BDR Managers reporting directly to me (second line management)• Led the Inbound Response Team, in charge of generating revenue from the SMB segment. Drove the sales strategy, achieving revenue targets.• Fostered cross-department collaboration across marketing… Show more • Led a unit of 18 BDRs and 2 BD Managers covering the EMEA and APAC regions• Translated company goals into Business Development targets to ensure alignment and drive business results • Hired, onboarded, trained & coached BDR Managers reporting directly to me (second line management)• Led the Inbound Response Team, in charge of generating revenue from the SMB segment. Drove the sales strategy, achieving revenue targets.• Fostered cross-department collaboration across marketing, sales operations, direct sales, customer operations, and sales enablement. • Handled the resource allocation and planning for the unit. Including new supplier evaluation.• Developed programs to drive employee retention and upward mobility • Analyzed data to forecast results, foresee risk, apply changes & report • Co-led the Women at Applause group & earned the "Standing Ovation Award" for Delivering Value to our Customers Show less

Jan 2022 - Jul 2024

Team Manager - Business Development

Berlin, Germany

• Translated BD unit goals into actionable targets for 8 BDRs, supporting strategy creation for target attainment• Hired and onboarded team members based on growth needs, and coached them for performance and career development. • Enabled team with resources for efficiency, coordinated conference attendance with Marketing, delivered quality pipeline to sales teams• Created a productive yet enjoyable work environment by fostering a feedback culture, open communication, and teamwork

Nov 2020 - Jan 2022

Account Executive Nordics & Benelux

Berlin Area, Germany

• Managed end-to-end sales process for complex B2B deals in Nordics & Benelux, engaging with key stakeholders in the Product, Engineering, QA, and Technology departments.• Handled the renewal, upselling, and cross-selling across the customer portfolio for the region. • Represented Applause at regional events, fostering relationships with key customers and prospects in the Nordics market.• Utilized value selling framework to effectively position Applause's testing solutions in the… Show more • Managed end-to-end sales process for complex B2B deals in Nordics & Benelux, engaging with key stakeholders in the Product, Engineering, QA, and Technology departments.• Handled the renewal, upselling, and cross-selling across the customer portfolio for the region. • Represented Applause at regional events, fostering relationships with key customers and prospects in the Nordics market.• Utilized value selling framework to effectively position Applause's testing solutions in the market.• Built successful collaborations with internal stakeholders across the Business Development, Direct Sales, Marketing, Sales Operations, and Customer operations teams. Show less

Apr 2019 - Nov 2020

Senior Business Development Representative

Berlin Area, Germany

• Conducted discovery call meetings to understand client needs and provide tailored solutions.• Developed strategies to break into high-value accounts through account mapping and multithreading.• Represented Applause at meetups and exchanges, showcasing solutions and customer success stories.

Aug 2018 - Apr 2019

Business Development Representative Spain & Portugal

Berlin Area, Germany

• Developed outreach strategy to connect with C-level prospects in financial, software, media, gaming, and telco industries in Spain and Portugal.• Attended industry conferences to network with potential customers and partners. • Mentored new team members during onboarding process to ensure seamless integration.• Achieved champion's club, a recognition for over achieving the quota for an entire year.

Aug 2017 - Aug 2018

Sales Analyst

Berlin Area, Germany

Applause is the company that brands turn to for 360° app quality. We help thousands of customers launch apps that win - from web, to mobile to wearables and beyond. Our solutions include testing services that span the entire software development lifecycle, developer tools that enable build distribution, and detailed in-app bug and crash reporting, and mobile analytics product that measures app quality and user satisfaction. All designed to build and maintain confidence in the quality of your… Show more Applause is the company that brands turn to for 360° app quality. We help thousands of customers launch apps that win - from web, to mobile to wearables and beyond. Our solutions include testing services that span the entire software development lifecycle, developer tools that enable build distribution, and detailed in-app bug and crash reporting, and mobile analytics product that measures app quality and user satisfaction. All designed to build and maintain confidence in the quality of your apps Show less

Apr 2017 - Aug 2017

Sales Assintant

Corporación Educativa Sion

Colombia

Finding and reaching potential customers from databases via email and telephone to make appointments for sellers. Giving brief presentations to customer about the programs offered by the company. Achievements: Reaching 80% of the potential customers from databases, 60% of which contracted SION's educational services.

Jun 2016 - Sep 2016

Private Tutor

Multiple Employers

Colombia

Aid elementary and high school students going to bilingual schools doing their homeworks, training for subjects given in English and preparing for their exams. Taught A1 level English to children doing elementary school.

Mar 2011 - Sep 2016

Research Assistant

Colombia

Asisstance to PhD Liliana Rivera, doing research on international logistics and logistics clusters and developing projects with the Massachusetts Institute of Technology. Also, worked with PhD Juan Carlos Londoño in the field of International Marketing.

Feb 2015 - Jun 2016

Customer Service Representative

Justnatural Skin Care

Estados Unidos

Replying inquiries of customers via e-mail, receiving, checking and processing returns using Yahoo Small Business.

Apr 2012 - Aug 2012
Team & coworkers

Colleagues at Applause

Other employees you can reach at applause.com. View company contacts for 1486 employees →

3 education records

Maria Castañeda education

FAQ

Frequently asked questions about Maria Castañeda

Quick answers generated from the profile data available on this page.

What company does Maria Castañeda work for?

Maria Castañeda works for Applause.

What is Maria Castañeda's role at Applause?

Maria Castañeda is listed as Senior Director Business Development EMEA and APAC at Applause.

What is Maria Castañeda's email address?

AeroLeads has found 1 work email signal at @applause.com for Maria Castañeda at Applause.

Where is Maria Castañeda based?

Maria Castañeda is based in Berlin Metropolitan Area, Germany while working with Applause.

What companies has Maria Castañeda worked for?

Maria Castañeda has worked for Applause, Corporación Educativa Sion, Multiple Employers, Pontificia Universidad Javeriana, and Justnatural Skin Care.

Who are Maria Castañeda's colleagues at Applause?

Maria Castañeda's colleagues at Applause include Raimund Schmitz, Ted Motley, John Black, Angel Sweety, and James A..

How can I contact Maria Castañeda?

You can use AeroLeads to view verified contact signals for Maria Castañeda at Applause, including work email, phone, and LinkedIn data when available.

What schools did Maria Castañeda attend?

Maria Castañeda holds Estudiante De Intercambio, Negocios Internacionales from Europa-Universität Viadrina Frankfurt (Oder).

What skills is Maria Castañeda known for?

Maria Castañeda is listed with skills including Digital Transformation, Microsoft Office, E Commerce, and Quality Assurance.

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