María Fernanda Castañeda Álvarez Email & Phone Number

Bogotá, Distrito Capital, Colombia

• Responsible for the company's website, managing its content and optimization of keywords, meta-data and alternative texts to improve organic positioning.
• Guidance on optimizing Google My Business (GMB) profile to improve local SEO.
• Provide advice on how to use social media SEO to expand reach and audience, improving both keywords (KW) and calls to action (CTA).

Bogotá, Distrito Capital, Colombia

• Conducted keyword research, analyzed traffic volume, and assessed results to identify improvement opportunities.
• Ensured continuous evaluation of website's organic positioning on search engines.
• Developed strategic plans to enhance search engine positioning.
• Ran audits to assess website performance and health, identifying areas for improvement and optimization opportunities.
• Implemented local SEO strategies to improve visibility in searches, optimizing presence on Google My Business, supported by analysis and tracking using specialized tools like Moz and Google Analytics.Achievements: In.

• Develop biology and chemistry classes for high school and middle school grades.
• Development of activities and lessons for PIAR ("Individualized Plan of Reasonable Adjustment") students.
• Guidance of student science projects for presentation in school lectures.Achievements
• I generated methodologies that facilitated the understanding of the topics, obtaining 83% (biology) and 80% (chemistry) of students approved.
• I implemented tools to improve students' attention (50%) in the classes taught.

Bogotá, Distrito Capital, Colombia

• Development of research projects that solve problems in the educational community.
• Strengthen students' capacity to generate knowledge and scientific arguments.
• Stimulate students to participate in congresses to which they are summoned.Achievements
• Creation and direction of the animal welfare Research group.
• I made the presentation of two (2) research projects in the IV Colombian Congress of Mastozoology and in the III Wildlife Research Meeting.

• Advise and guide students who present academic difficulties in subjects, works and/or activities.
• Elaborate work plans for the development of the subject and pedagogical strategies oriented to student participation.
• Support students to develop better learning techniques through technology and didactic tools.

• Execution of the project "Effect of visitors on the behavioral patterns of two pairs of Saguinus oedipus at two times of the day in the Wakatá Biopark of the Jaime Duque Park Foundation".
• Behavioral monitoring of animals considered to be of high or low concern by the biopark's managers.
• Elaboration of environmental enrichments for different animals present in the Biopark.Achievements
• I was part of the behavioral health team, in charge of the ethological study of several animals in the Biopark to evaluate their welfare, and thus prepare the relevant reports to the directors.
• I conducted the behavioral study of three (3) individuals of Panamanian marmosets (Saguinus geoffroyi), allowing them to enter the Biopark exhibit.

Fullstack Developer

Web Page, Digital/Multimedia And Information Resources Design

Diplomado, Computer Programming, Diplomado Con El Mintic Y La Universidad Industrial De Santander

Biologist, Biology/Biological Science

Activities and Societies: Member of the research groups of mastozoology, arthropods and biophotography. Leader of hexapod curators.

Etología Y Enriquecimiento Ambiental, Conservation Biology

Curso online

Midiendo El Comportamiento Animal. Una Introducción A La Bio-Estadística En Etología, Conservation Biology