Maria Cavalcanti Email and Phone Number

Strategic Design Leadership | UX Research and Service Design Specialist I am a strategic designer leading initiatives that foster innovation in customer experience while scaling business results. I possess a multidisciplinary background and specialize in various design approaches, including UX research, business design, and service design. I manage design teams and projects that operate across all stages of the product or service lifecycle, from opportunity validation to solution delivery. I enjoy implementing and expanding the design and strategy mindset in the environments where I work, creating processes and artifacts that enhance collaboration among teams to generate the best solutions.In recent years, I served as Design Manager at Swap, where I built the department from the ground up, implemented digital journeys, developed new product features, and optimized internal processes. This experience provided me with a comprehensive understanding of customer needs and efficiency in the product and service lifecycle.Expertise in:Strategic Design: Focused on delivering value and solutions that positively impact customer experience and enhance business results.Project and People Management: I lead cross-functional initiatives, engaging multidisciplinary teams to adopt and implement design-based solutions.UX Research and Insights: I coordinate user and market research initiatives, translating customer insights and aligning them with business strategies.Service Design: I direct, develop, and optimize user-centered services, ensuring an integrated and seamless experience.Education:Bachelor's in JournalismSpecialization in Design ThinkingPostgraduate in Strategic DesignFluent in EnglishKeywords: Service Design | UX Research | Customer Journey | Digital Products | Leadership | B2B | B2C