Maria Cecilia Toledo Castro Email & Phone Number

Paris, FR

Issy-les-Moulineaux, Ile-de-France, FR

Issy-les-Moulineaux, Ile-de-France, FR

• Lead the Edenred Peru Product and Marketing team: 13 people. Reportto the General Manager.
• Design and implementation of the product and marketing strategy to become the marketleader.
• Develop a deep understanding of the market and consumer needs.
• Identify, and prioritize marketing opportunities aligned with businesspriorities and deliver campaigns.
• Design and implement the Digital Marketing strategy in order to generate new leads through different channels: SEO, SEA, Social Networks and digital media.
• Lead the strategy with Merchants Edenred to ensure the generation of new income.

• Design and establish the strategy of the segment. (70% of process volume)
• Identify and develop new business models based on customer need.
• Analyze and implement tactical actions to increase incomes of these segment customer: loyalty programs, campaigns, strategics aliances, etc.
• Design and establish new customer service model.
• Increase segment profitability through the development of integrate solutions.
• Manage key accounts of the high value segment.

• Re-Diseñar y establecer la estrategia de Producto POS y PinPad.
• Identificar y desarrollar nuevos modelos de negocios en base a las necesidades de los clientes.
• Analizar e implementar acciones tácticas para hacer frente a la competencia: pricing, campañas, alianzas estratégicas y apertura de nuevos canales de venta.
• Velar por la rentabilidad del producto POS a través de desarrollo de princing para los nuevos mercados e identificación de ahorros.Logros:
• Implementación exitosa de DCC en el Perú, USD $ 1 M ingreso neto en el primer año.
• Incorporación de dos nuevos productos en el portafolio POS.

Madrid, ES

-Created new product for low-income segment, result as, increased in 200 000 new customers by December 2015 -Executed strategy for new product brand, planed and organized the launch and BTL marketing activities across 20 events per month in multiple location, reached over 1500 potential customer. .Led and Managed new massive canal with 3 people in.

Madrid, ES

-Administered of commercial Offer Postpaid, 10 plan per month and launch new plans three times per year.-Created and Designed differentiators for postpaid offer in each marketing campaign like App Christmas Movistar with 38,000 downloads and Bono Facebook with over 100,000 users.-Led Transformation Project Company (Full stack) on marketing department.

Madrid, ES

-Developed new products for different markets. Achievements: Development in Peru app TuGo has allowed Movistar to enter the VoIP market.-Coordinated pricing strategies of different business areas in order to avoid initiatives cannibalize each other and generate loss of value to the company

Madrid, ES

-Devised a strategic market evaluation framework to assess market potential, competitor’s actions, and potential market risks.

Master Of Business Administration (Mba), Administración Y Gestión De Empresas, General

Actualization Course Of Digital Marketing And Social Media, Marketing

Licenciado En Administración De Empresas, Administración Y Gestión De Empresas, General

Especialización En Marketing, Marketing

Bachiller En Administraciòn Y Negocios Internacionales, Negocios Internacionales